2014 eCommerce Marketing Checklist

TMO Group

Ecommerce marketing is a continually evolving field wherein the marketing tactics that worked last year may not be effective in the coming year. What follows is a checklist of sorts. Look at each early to determine if it makes sense for your ecommerce business. 1. Responsive Design Mobile devices may have accounted for between 31 …

The Top 7 Online Marketing Trends That Will Dominate 2014

TMO Group

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within …

The Average Business Traveler Checks Her Phone 34 Times Per Day

TMO Group

To a commuter, a fully charged smartphone is a pocket haven, freeing her from the world of the obnoxious laughers in row 32, the crying baby next to her. It keeps him tranquil in his universe of Candy Crush and Pandora. No matter how or why you travel, your smartphone is likely the most useful …

WeChat Official Accounts and What This Means for Marketers

Jing Zhou

WeChat is growing in warp speed. With a history of only 2.5 years, it already has over 400 million registered users worldwide (source: China Daily). Besides China, the mobile app is expanding rapidly in Southeast Asia such as Malaysia, Thailand, India, and Hong Kong. It’s also evolving and adding new functions in an attempt to …

Mobile Commerce Has Completely Exploded (Infographic)

Jing Zhou

Hang some mistletoe over you and your smartphone this holiday season. Shopping for the holidays has increasingly become about spending quality time with our mobile devices. From 2011 to 2012, the number of minutes that consumers spent on retail mobile apps in the holiday month of December increased six-fold, according to the infographic below compiled …

10 eCommerce Websites With Amazing and Useful Layouts

Jing Zhou

Did you know that the design and layout of an e-commerce can impact sales? Of course you did. But, do you know why the design of a retailer’s website such a big deal? For starters, it’s the first impression that consumers have of your company. This will determine if your site leaves a lasting impression …

Mobile shoppers are naughty and nice

Jing Zhou

23% of e-retail transactions on Thanksgiving and Black Friday came from mobile devices, according to payments security firm ThreatMetrix. However, 15.5% of retailers say they’ve encountered shoppers using e-receipts in stores to make fraudulent returns. It’s been a strong mobile holiday season so far for eBay Inc.on Thanksgiving, the online marketplace says it tracked a …

Getting Your e-Commerce Site Optimized for the Holiday Season

Jing Zhou

It’s that time of year again. The temperatures are cold, the sun sets at 5, and money will start flying around in a few weeks. The holiday season means consumers open their wallets, and that creates big opportunities for businesses and charities. Indeed, during the holiday season, consumer spending reaches one of the highest points …

7 Tips to Make Your Email Marketing More Mobile-Friendly

Jing Zhou

Unless you’ve been burying your head in the sand the past few years, you may have missed the news about mobile. The “mobile first” revolution has arrived. And it’s here to stay. To boot, some 145 million people in the U.S. owned smartphones (a 60.8 percent mobile market penetration) during the three months ending in …

How to Use App Store Optimization to Get Attention

Jing Zhou

App store optimization, or ASO, is so important in getting your app discovered, but it is also the most ignored marketing tactic. ASO can give your app a push in discoverability and, therefore, downloads. Understanding what components go into good app store optimization will make sure your app stands out from the rest and also …