If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail sales grew 12.6 percent to $176.2 billion in 2010, and they’re expected to reach $278.9 billion by 2015, according to Cambridge, Mass.-based technology and market research company Forrester Research. Is …
Some of the best B2B marketers are not only thinking like B2C marketers but also borrowing marketing strategies that have already proven successful in the consumer world.
REASON 1 . CHINA’S E-LUXURY MARKET HAS PROVED ITS GROWTH POTENTIAL The Chinese e-luxury industry has already shown great growth potential. The market has exploded since 2011, with growth rate continuing to increase, registering 71% growth to RMB 18.9 billion in 2012. Given the growing acceptance of consumers and brands, there is an unprecedented opportunity …
China became the world’s largest consumer of luxury goods in 2012. Likewise, the nation will surpass the US to become the number one eCommerce market by market size later this year.
Starting an ecommerce business isn’t as easy as simply translating the online business model that works well in your home country into Chinese. What do Chinese want to get from online shopping? How do they view products, make decisions and fulfill payment?
While many luxury brands in China have been hesitant about diving headlong into the country’s e-commerce market due to concerns over infrastructure, quality, and distribution issues, a new report argues that companies who aren’t getting into the market now are missing out on a massive opportunity.
Global ecommerce sales to top $1.2 trillion USD Asia-Pacific will contribute the most new dollars to business-to-consumer (B2C) ecommerce sales in coming years, according to eMarketer’s forecast of digital sales of retail and travel products and services. This year alone, B2C ecommerce sales are expected to grow 23% in the region, with sales in China …
Like Japan 20 years ago, the consumption on luxury goods in China now is skyrocketing! Not only those super-rich, but also many common people are ravenous for luxury brands, especially western brands. eCommerce for luxury eCommerce is booming in China and offers new opportunities for luxury industry key players. Chinese consumers are more actives online …
Why have so many Western companies — including heavyweights like Amazon and Google — struggled in China’s e-commerce market? Amazon entered China’s business-to-consumer market by acquiring Joyo.com in 2004 for $75 million. From the start, it faced fierce competition, in particular from Tmall.com. Today, Amazon’s market share in China stands at 3.5%, with indigenous companies …
TMall is becoming a force to be reckoned with on the global digital stage; one that can’t – and shouldn’t – be ignored. Besides having impressive sales figures, TMall is a straightforward way to reach out to consumers living remote from tier one cities where foreign brands usually establish a physical presence on entering the …