Website design is like a hot cake now-a-days. Every company is looking for a website for their company, and the market place where the web designers work is crowded than ever. The scenario that was here ten to fifteen years ago has totally changed. So if you are a web designer, you do not need to …
You want traffic to your site. Blogging generates traffic for your site. Everybody understands the first part, but surprisingly few businesses grasp the second part. It’s tempting to give in to the idea that the only way to generate sales is engaging in direct sales. Handling inventory, nurturing your email list, and calling to make …
If you were thinking about the growth of your business and have decided to start selling your products and services also online then you might want to know a thing or two about eCommerce website design that brings your business to success. The difference between eCommerce websites and regular websites is the features and functions that …
Most companies believe that catching the O2O market means catching the market for the next decade. In fact, most companies are still at the first stage of O2O – they understand O2O is a must, but don’t know where to start. This awkward situation is quite similar as when e-commerce just emerges. Companies are surrounded …
China’s leading e-payment provider Alipay and popular microblogging platform Weibo have launched an online payment product designed to allow users to easily buy products discovered through their friends both online and offline. Currently, users on Sina Corp’s Twitter-like Weibo platform must log onto their Alipay accounts in order to buy goods and services. But …
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within …
Big data is becoming an integral part of solving the world’s problems. It’s improving transportation and power consumption in cities, making our favorite social networks more efficient, and even preventing suicides. But where does big data come from, and how can you take advantage of its power? SEE ALSO: What Type of User Data Should …
According to a 2012 study by AOL and Nielsen, 27,000,000 pieces of content are shared every day. By now, the mantra of “content is king” has been relentlessly drilled into our collective heads – but more isn’t always necessarily better. Quality is important – but how do you know if you’re really producing content that’s …
Whenever anyone asks me what marketing books I recommend that will help them sell more, the very first one I point them to is “Influence” by Robert Cialdini, published in 1984. A professor of psychology and marketing, Cialdini lays out six ways you can get people to say yes to what you’re asking. Anyone who …
Most successful business owners can, with a lot of conviction and confidence, answer the question “How well is my business doing” while backing it up with sufficient data. Only when you can answer this question well will you know where you are today and what should you improve to get to where you want to …