Maximizing profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade. “Localization” relates to the act of modifying a product to make it both usable and suitable to a target market. Website localization therefore refers to the process of taking …
Do you know that by 2020 we will be living in a world of 50 billion web connected devices? Yes, you heard it right! The market of wearable technology is set to be worth an estimated $60 billion. Wearable technology is redefining our relationship with the world around us. With each developing devices, the technology …
As you take your eCommerce global, translation and localization are two terms you may hear used interchangeably, but there are differences between them. Sometimes we are asked for translation when the client actually needs localization of their text. Translation and localization are very different and it’s important to understand the differences before you order a …
Web development is a playground of innovation and when it appears a new worthy feature, it usually grows into the soil firmly. It also happened with multi column layout, too. It was adopted to web development once and now we see how often it is used by modern designers and how fast it is developing. …
Generally speaking, homepage probably is the most popular page on most websites. One reason is the homepage is the oldest URL on the website, therefore, has had the time to accumulate the most inbound links. Another one is that the homepage is the most advertised URL in all the various marketing channels. And most direct …
The role of custom website development has increased for the recent years since every software company tries its best to keep up a friendly relationship with their clients by offering customized solutions to the diverse requirements. eCommerce website also need solutions that are a custom fit for it needs. Customized modules are contrived by utilizing …
Today doing successful customers are impossible without resorting to multiple channels to reach and influence consumers. In any sphere you adopt travel, banking, fitness or retail marketers use offline shops or customer satisfaction points while also being active online through websites, social networks, mobile apps, etc. Thanks to this multidimensional approach, customer reach is wider …
Multi-currency is a financial service that allows businesses to price in a variety of foreign currencies while continuing to settle accounts and reporting in their home currency. By making your website multi-currency you are appealing to your potential overseas customers, being able to convert the prices that are on your eCommerce website to their own currency will …
Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. For many marketers and business owners, the first thing that comes to mind when promoting eCommerce website is the Google organic search page. And we …
Nowadays, there are more and more eCommerce websites being published. Unless you’re selling low-ticket items that cater to impulse buyers, most of your visitors won’t buy from you immediately after visiting your website. They usually shop around at different merchants and find both cheap and high quality one. Smart marketers create sales funnels to change …