Never Forget the User Experience Design

TMO Group

User experience design has made our ears from the cocoon. The competition of product marketing is getting fierce, only few business owners keep that concept in mind. Basically they spend much time in product function design and do not have much patience for user experience. So let’s see what causes the problem and how to …

Super App + Web App Will Dominate Future Mobile Internet

TMO Group

Since W3C released HTML4 in 1999, people assumed that it would not need to upgrade any more. Some companies who focused on web apps migrated to WHATWG. After that in 2007, W3C got back related works from WHATWG so that HTML5 can be re-developed. Because of the huge demand for new technology development and HTML5 …

3 Mobile eCommerce Trends in 2015

TMO Group

The growth rate of mobile eCommerce was the largest in 2014. For example Wechat introduced Wechat Mall and Baidu introduced its Zhidahao. eCommerce big giants, Baidu, Tencent and Alibaba still dominate the China eCommerce and they already start their mobile commerce. Followings are 3 predictions about what will happen for mobile eCommerce in 2015. Micro …

How to Promote O2O Retail

TMO Group

Promotion is an action that can improve your sales. It is not enough to let customers know your products. The ultimate purpose is to convert visitors into buyers. The sequence of O2O retail to develop customers is as follows: Attract consumers – Search for the product – Good shopping experience – Becoming loyal customers – …

8 Strategies eCommerce Should Learn From Brick and Mortar

TMO Group

eCommerce sales strategies are not that simple. Methods that business owners use are getting more and more obscure. Even they use neurological theory to arouse your desire that are locked inside. Nowadays, eCommerce owners are not only focus on user experience, but also make a shopping atmosphere. The ads you see, the smells you smell …

How to Convert eCommerce Website Visitors into Buyers

TMO Group

According to statistics, over 1 billion people have experience in online shopping, which takes over 40% of internet users. Besides getting a piece of this pie, the goal of every eCommerce business is to increase their market share and get more ecommerce conversions. In fact, getting website traffic is a great start, but it doesn’t …

eCommerce Website Page Design: How to Match Colors

TMO Group

Before designing some eCommerce website pages, nearly none of us look at theories about how to match colors, which probably makes us bored. But after that, reviewing these theories sometimes can inspire us. In this article, we’ll avoid telling some boring theories and give some useful tips on how to match colors for good looking …

Future Directions of Mobile Instant Messaging

TMO Group

A report showed that by the end of the year, WhatsApp had more than 600 million active users. Facebook has 500 million-plus active users. Wechat has 468 million active users. For other instant messaging apps such as Snapchat, Viber, KakaoTalk and so on, the number of active users is also beyond millions of people. As …

The Future of Work: The Mobile Worker

TMO Group

Every year, new technologies, software, and applications are developed that are designed to make work and life easier for mobile workers. The current boom of digital-savvy-employee has changed the way people work. Business users are turning to software and applications that enable them to work from anywhere, and reap the benefits of increased mobility. This movement …

Mobile Commerce: Trends for Enterprise Mobility Management

TMO Group

Enterprise mobility management (EMM) is the set of people, processes and technology focused on managing the increasing array of mobile devices, wireless networks, and related services to enable broad use of mobile computing in a business context. Actually, some enterprises would not like to apply mobile commerce because of the user experience, cost, safety and so on. Along with the …