We all like interactive web pages. They’re fun to use, and they are effective examples of content marketing. So, we are always impressed when we find really cool ones. This particular interactive web page is part of the Tools section of Think with Google, and it’s called The Customer Journey to Online Purchase. The tool …
It’s a surging trend in the cosmetics industry: digital transformation. Even before the Coronavirus took hold, cosmetics companies were leaning into digitalization. But now around the world, we’ve seen the virus affect all walks of life. During this time, the advantages that digital transformation offers the cosmetics industry are more apparent than ever. In this …
The Southeast Asian eCommerce landscape has shifted considerably since we last detailed it back in 2018. This is a region of previously less developed nations now experiencing significant growth. That means the eCommerce story there over the past two years has been one of upheaval and rapidly rising stars. In this article we break down …
Live-streaming in China has been a powerful force in eCommerce in certain sectors for years. This is certainly nothing new. But usually when we talk about how live-streaming supports eCommerce, we think of KOLs promoting cosmetics or fashion products. Less frequently do we see other product categories embrace this tool. However, the global pandemic has …
What are the hottest eCommerce events in East Asia this year? We’ve got the answers. Of course, events and trade shows have been among the industries hardest hit by the Coronavirus. Events across East Asia are seeing cancellations, delays, and moves online. Even China, which is emerging from the worst of the virus season, is …
The Coronavirus has had a massive impact on many aspects of our lives. Around the world, daily lives have changed as the virus hit each of our countries. Some impacts have been obvious, such as businesses closing or people working from home. But to the casual observer, the impact on commerce has been too chaotic …
Over the past two decades, most businesses have had to deal with the online world in some way. But while many jumped in head-first and embraced eCommerce, others have understandably been more cautious. For several good reasons, some businesses chose instead to stay purely offline. However, the online world has become more integrated with our daily …
More and more brands are looking to expand their business abroad. Especially now, at a time when brands with international reach are doing better at weathering the Coronavirus storm. We can see that brands that operate in multiple market can spread and reduce the risks from national crises. Thailand is one of the larger, more …
Over the past two decades, most businesses have had to deal with the online world in some way. But while many jumped in head-first and embraced eCommerce, others have understandably been more cautious. For several good reasons, some businesses chose instead to stay purely offline. However, the online world has become more integrated with our daily …
Located at the continental heart of Southeast Asia, Thailand is one of the most exciting markets in an already exciting region. Sporting a more developed economy and infrastructure than most of its neighbors, conducting business is easier in Thailand for overseas companies. The World Bank’s Doing Business Index ranked Thailand as the 27th easiest country …