For brands looking to launch in China in a big way, a brand web-store can be a tempting option. These brands generally want to make a splash and make their products seem more exclusive than if they just launched products on existing marketplaces. However, not only does this approach require significant marketing efforts to bring …
Fashion is a booming industry in China. Where once brands were cautious about IP infringement and copies, now they’re feeling secure in the country’s legal protections and are excited about the economic opportunities it offers. A huge consumer base is a feature of any potential China market segment. But coupled with this is an increasing …
The Novel Coronavirus has been all over global news for months now. For many inside China and out, it is a major cause for concern. However, in major cities throughout China, including Shanghai where TMO has an office, companies and individuals are finding ways to keep calm and carry on despite the restrictions and advised …
Excellence has always been not just a goal but a standard we hold ourselves to here at TMO Group. And while we are confidant in our efforts to maintain quality and capability across all that we do, it’s always nice to receive outside confirmation – and so it is with great pride that we announce …
China’s cosmetics market has grown hugely over the last decade. Currently the world’s second-biggest market for cosmetics, 2019 figures estimated that China would at last overtake the US by 2023. Developments in recent years have seen domestic brands grow in size and sophistication. Meanwhile, premium international brands have also found a larger consumer base. Here …
As China works hard to resolve the Coronavirus crisis, and much of the country’s workforce stays safe at home following the Chinese New Year celebrations, what has this situation meant for the health supplements industry here in the Middle Kingdom? Health Supplements Are Not a Cure or Vaccine While this may seem obvious to many, …
2019 was another standout year for the cosmetics industry in China. Given China’s increasingly online lifestyle, the industry’s continued growth and success also meant strong online performance. China is gearing up for 2020, fresh from celebrations for the start of the Year of the Rat and the healthcare battles that defined the first two months …
To kick off the New Year with a bang, we’re launching the new version of our China eCommerce Market Localization Guide! The Guide was a big hit with enterprises last year, but we knew we could do better – the guide has been revamped from the ground-up to offer a more seamless reading experience, and to provide …
To welcome in the new decade, we’ve prepared a report that takes a deep dive into the health & food supplements industry in China, examining the state of the industry at the end of the past year and looking to its future as we enter into the millennium’s third decade. To do so, we didn’t …
This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. After an initial boom in the ’90s came to a screeching halt as scandals rocked the upstart industry and the government stepped in to protect the population from unfair practices, direct selling returned …