Insights

Who should use the big data in the eCommerce world?

TMO Group
It is the prevailing trend that so many brands are developing an online store on every channel. They are quite enthusiastic on setting up the eCommerce department. Has your brand already developed an online web store? Or joined the T-mall,… Read more

3 Popular Mobile Channels to Market eCommerce in China

TMO Group
The penetration rate of mobile internet is still growing and more and more digital consumers are grabbing a mobile phone to surf on the social media. No one can neglect the importance of mobile channels and mobile commerce. Popular Mobile… Read more

3 Key Findings on Digital Consumers Affect eCommerce

TMO Group
The Internet in China is embracing the scenes of retail, entertainment, intelligence, and offline-to-online. The relationship and bonding between industry sectors and the Internet are growing stronger. In this article, we will review the trend of rising digital consumers and… Read more

How can a pretty KOL help your eCommerce in China?

TMO Group
When we talk about ‘key opinion leaders’ (KOL) marketing in China, many people will think of girls with pretty faces or with plastic surgery and botox, etc..  2016 was called the Year of KOLs in China – it become extremely… Read more

Few China Internet Data of 2017 Q2 You Should Notice

TMO Group
From 1997 to 2017, everyone is witnessing another ‘Great Leap Forward’ of the Internet in China. It is reshaping the entire eCommerce and marketing ecosystem including channels, advertisement, and products; as well as re-shaping the lifestyle and habits of consumers.… Read more