The Double 11 Festival in 2022 was very challenging for all major e-commerce platforms and companies, particularly those involved in the overseas health supplement industry. On the one hand, the traditional platforms and companies were affected by the tightening general environment and user growth hitting “bottleneck”. People’s health awareness has increased as a result of …
South East Asia is a region with one of the highest economic growth rates – especially when it comes to eCommerce. This is the reason companies from all over the world have their eye on the region, looking for the opportunities to take part in this extraordinary expansion. And, there are indeed a number of …
The State of Malaysia and Its Political Situation With a population of 32.7 million and a mostly Islamic population, Malaysia is a multi-ethnic and multicultural federation of 13 states and three federal regions that boasts significant advantages, in particular a highly strategic location in the heart of the Southeast Asian region. Malaysia is a multilingual …
Recently China’s eCommerce marketing has entered a new era. Online consumers are avid mobile users, so such marketing methods like social and video search, live streaming, and short video have long since proved their effectiveness – at least for B2C. Marketing in B2B eCommerce, however, is geared towards businesses and organizations. Here, customers pay more …
B2B eCommerce in China is going through a rapid growth period. In the post-pandemic era, consumer eCommerce experienced a major boost – as regular, offline shopping was seriously hampered by the restrictions. The B2B market followed suit and moved a large portion of its transactions online. In this article we’ll review the B2B eCommerce landscape …
In 2020, TMO launched the first version of “China Health & Food Supplements Industry Report”, presenting overseas brands with a handy guide to China, its consumers, and the state and future of its health supplements market. We didn’t only just gather data from trusted sources and prominent research organizations., but also did our own first-hand …
This article is based on the data from our China Health & Food Supplements Industry Report. You can download the latest 2022 version of the report for free right now. Health Supplements Market size As the world’s most populous nation, China is one of the biggest markets on the planet for almost any product category. …
“How well is your business doing?” – if you don’t have a specific numerical answer to this question, you probably need to brush up on the basic analytics for eCommerce. Analytics is not just an indicator of the current health of your eCommerce enterprise. It is a powerful way to diagnose any issues you may …
This article is written and published in April of 2022. We plan to come back to this topic regularly, updating it at least once a year. Search Engine Optimization is a weighty part of any marketing strategy. While there are enough materials about SEO for B2C to guide you, for a B2B project things might …
B2B eCommerce in China has been growing strongly in China. With more and more players getting in on the action simply having an online store isn’t enough anymore. Business customers expect the same user experience from the B2B purchasing process that they enjoy in their regular, B2C lives. It means companies need to step up …