WeChat and mobile eCommerce is the prevalence in China. An inevitable truth is that younger generations are more likely to purchase their first luxury goods online rather than visiting offline stores. As predicted by different reports, luxury sector is facing a negative growth of the traditional offline business while e-commerce session will account for 25% …
It’s been two months since Tencent launched WeChat Mini Program, and WeChat users have mixed feelings about this new feature. While Tencent believe Mini Program can “solve real-life problems” without installing native apps, the majority are confused and disappointed about its accessibility. – What is WeChat Mini Program? – Mini Program (小程序), also known as …
WeChat Mini App is set to release on January 9th, 2017. Zhang Xiaolong, Senior Vice President of Tencent and the “Father of WeChat” announced this news yesterday during a speech in Guangzhou. Zhang Xiaolong also further explained more details about WeChat Mini-app, including 4 core features and 8 frequently asked questions. Here is the gist …
With 10 million official accounts, WeChat is serving its users as a browser for 10 million apps covering their daily lives. As mentioned previously, WeChat service accounts enable businesses to engage with followers by pushing notifications (e.g. sending news or promotions) and offer paid services through their WeChat official accounts. Powered with service account and WeChat …
We have learned that WeChat’s possible next move is an upgraded public account services called “App Account”, and it would be a threat to native apps since it’s more approachable to users in many ways. Currently, Services like food delivery, taxi ordering, movie ticket purchasing have already made their appearance on WeChat public account, and …
You might already know that WeChat is discovering a new feature on its public account: “App Account”. WeChat is ambitious that app account will replace a lot of phone apps someday, but what is it, anyway? Here are our bold prediction about WeChat’s new app account function, and its possible strengths. What is an App Account? A app …
Unlike many Chinese clones, Wechat(know as Weixin in Chinese) ,the mobile instant messaging service is China’s home-grown answer to WhatsApp, , has innovated a few clever new features. Now, it became one of the biggest marketing channels businesses are finding success in reaching Chinese consumers. Launching just two years ago, WeChat has already clocked up …