Why not choosing the WeChat Store SaaS Platform?

TMO Group

According to the “Insight on the Rise of Online Consumption and Content in China 2017” by iResearch, WeChat store accounted for a 39.4% of the overall online retail channel in 2017. During 2012 – 2017, the percentage growth of the WeChat store was 28.1%.   Source:“Insight on the Rise of Online Consumption and Content in China …

Luxury eCommerce in China: the upcoming WeChat store?

TMO Group

WeChat and mobile eCommerce is the prevalence in China. An inevitable truth is that younger generations are more likely to purchase their first luxury goods online rather than visiting offline stores. As predicted by different reports, luxury sector is facing a negative growth of the traditional offline business while e-commerce session will account for 25% …

Reasons Cosmetics Brand Entering China Should Choose WeChat (As Told By Minions)

TMO Group

For a foreign cosmetics brand, WeChat is THE social media tool to use to interact with Chinese customers and boost eCommerce business. These minions know exactly the reason why… (Not these, those smart ones…)   1. WeChat’s user base in China is huge WeChat is dominating China’s social media. Till the end of 3rd Quarter 2015, …

WeChat eCommerce Platform: The good, the Bad and the Solution

TMO Group

The term “WeChat eCommerce” didn’t even exist before July, 2014, the time Tencent announced the new birth of “WeChat store”. Now, one and a half year later, it has become the sweatiest pie that every business wants a piece from. After all, since Chinese adult spend over 40 minutes on average daily on Wechat, why not …