How Can a Pretty KOL Help Your eCommerce Business in China?

TMO Group

When we talk about ‘key opinion leaders’ (KOL) marketing in China, many people will think of girls with pretty faces or with plastic surgery and botox, etc..  2016 was called the Year of KOLs in China – it become extremely popular in China and lots of KOL stood out, creating the buzz throughout the social media. No …

Luxury eCommerce in China: the upcoming WeChat store?

TMO Group

WeChat and mobile eCommerce is the prevalence in China. An inevitable truth is that younger generations are more likely to purchase their first luxury goods online rather than visiting offline stores. As predicted by different reports, luxury sector is facing a negative growth of the traditional offline business while e-commerce session will account for 25% …

Welcome to WeChat: 3 brands’ latest WeChat eCommerce Strategy in China

TMO Group

With 10 million official accounts, WeChat is serving its users as a browser for 10 million apps covering their daily lives. As mentioned previously, WeChat service accounts enable businesses to engage with followers by pushing notifications (e.g. sending news or promotions) and offer paid services through their WeChat official accounts. Powered with service account and WeChat …