Headless eCommerce: Can It Help Your Business?

Thomas Price

As reported by Gartner, ‘headless eCommerce’ became one of the most popular new technologies used by international brands in 2018. Nearly 79% of brands were found to be considering, planning, or already using headless or API-based eCommerce architectures. In this article, we go over the following: What is Headless eCommerce? Headless vs Traditional eCommerce: Pros …

Senior App Design: Age-Proofing Mobile eCommerce

Thomas Price

Senior app design is becoming more relevant than ever. According to a recent Nielson Norman Group survey, the ability of users aged between 25-60 to properly utilize web pages and apps has dropped by 0.8% year-on-year. Meanwhile, middle-aged and senior users were found to 74% less efficient at doing the same than users in younger …

How Swarovski and other brands make their B2B eCommerce websites?

TMO Group

All of us are perhaps familiar with B2C eCommerce user interface (UI) / user experience (UX) design since it surrounds us everyday and everywhere. All websites and app endeavor to provide the best UI / UX design in order to provide the most pleasant shopping environment and thus maximize the conversion rate. On the other hand, B2B …

What is the Most Important Thing in UI/UX Design?

TMO Group

The answer is USERS. You need user research towards your users. Far too frequently, companies contact agencies like TMO Group in a panic to help them figure out why their new website or new phone app is failing. To the companies, the fact seems shocking since they have spent so much time and money on this project …