humans just seem to love things that are well designed, same with eCommerce website. recent research has also found that 92.6% of people feel that the visuals are the top influential factor affecting a purchase decision. A well-designed eCommerce site will provide the user with a much more pleasant user experience and will make it easier for …
During website development/phone app development process, more business owners have realized how important user research is, since it can truly help online business focus on the right target and save a fortune. User research may seem complicated, but there are several simple ways to conduct. Online Surveys Online surveys are used very often by marketers, product …
It seems obvious to say that good website design is crucial to success in a world driven by online marketing: According to a recent survey, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business, while 94% of people cited web design as the reason they …
Whenever anyone asks me what marketing books I recommend that will help them sell more, the very first one I point them to is “Influence” by Robert Cialdini, published in 1984. A professor of psychology and marketing, Cialdini lays out six ways you can get people to say yes to what you’re asking. Anyone who …
Starting an ecommerce business isn’t as easy as simply translating the online business model that works well in your home country into Chinese. What do Chinese want to get from online shopping? How do they view products, make decisions and fulfill payment?
When entering the Chinese market, one of the first things you’ll need is a website. Perhaps you already have an English website, or perhaps you’re planning on creating a completely new website for the Chinese market, but either way you’ll have to answer the same questions: How can I better tailor my website to the …