From Visitors to Customers: 10 Examples of Excellent Ecommerce Website Design

TMO Group

humans just seem to love things that are well designed, same with eCommerce website. recent research has also found that 92.6% of people feel that the visuals are the top influential factor affecting a purchase decision. A well-designed eCommerce site will provide the user with a much more pleasant user experience and will make it easier for …

How to Conduct User Research (and they are really easy)

TMO Group

During website development/phone app development process, more business owners have realized how important user research is, since it can truly help online business focus on the right target and save a fortune. User research may seem complicated, but there are several simple ways to conduct. Online Surveys Online surveys are used very often by marketers, product …

The Key Thing of Amazing E-commerce Today: UI Design

TMO Group

It seems obvious to say that good website design is crucial to success in a world driven by online marketing: According to a recent survey, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business, while 94% of people cited web design as the reason they …

6 Psychological Triggers that Win Sales and Influence Customers

Jing Zhou

Whenever anyone asks me what marketing books I recommend that will help them sell more, the very first one I point them to is “Influence” by Robert Cialdini, published in 1984. A professor of psychology and marketing, Cialdini lays out six ways you can get people to say yes to what you’re asking. Anyone who …

3 Habits That Set Chinese Online Shoppers Apart From Westerners

TMO Group

Starting an ecommerce business isn’t as easy as simply translating the online business model that works well in your home country into Chinese. What do Chinese want to get from online shopping? How do they view products, make decisions and fulfill payment?

How to design a website for Chinese visitors

Jing Zhou

When entering the Chinese market, one of the first things you’ll need is a website. Perhaps you already have an English website, or perhaps you’re planning on creating a completely new website for the Chinese market, but either way you’ll have to answer the same questions: How can I better tailor my website to the …