Digital Life and eCommerce in the Philippines

Thomas Price

This article continues our recent focus on the Philippines, from general insights and analysis to a look at the most popular eCommerce platforms in the country. Filipino Consumers The Philippines is home to a young and tech-savvy population with a cultural identity all their own. The Philippine melting pot infuses the local population with a …

Why Social Media Marketing is Important for Businesses in China [Infographic]

TMO Group

With over 1.35 billion people and 725 million Internet users (and still growing), marketing possibilities in China seem like a non-stop train. As the world’s largest social-media market, China’s social media marketing is vastly different from the West. Why understanding Chinese social media marketing is particularly important for doing business here? The infographic made by …

WeChat Official Accounts and What This Means for Marketers

Jing Zhou

WeChat is growing in warp speed. With a history of only 2.5 years, it already has over 400 million registered users worldwide (source: China Daily). Besides China, the mobile app is expanding rapidly in Southeast Asia such as Malaysia, Thailand, India, and Hong Kong. It’s also evolving and adding new functions in an attempt to …

China’s E-Commerce Landscape: Growing, Social, And Mobile

TMO Group

Surrounding Chinese internet giant Alibaba’s recent market-changing acquisition of an 18 percent stake in microblogging platform Weibo, many reports have been published providing a barrage of data about the present and future activity of China’s e-customers. Since China will become the world’s largest e-commerce market by as early as 2015, this market’s dynamics are of …