The Double 11 Festival in 2022 was very challenging for all major e-commerce platforms and companies, particularly those involved in the overseas health supplement industry. On the one hand, the traditional platforms and companies were affected by the tightening general environment and user growth hitting “bottleneck”. People’s health awareness has increased as a result of …
Last year TMO debuted our first Data Pack series, focusing on the China Health Supplements market. It’s been a great success, covering key data like China’s best-selling supplements each month! (In case you missed it, here’s our wrap-up of the China Health Supplements market in 2020). Building on that success, we’re continuing to launch new …
It has been more than a month since the end of the double 11 promotion in 2021. The epidemic struck early last year, and everyone put on masks. However, the performance of the e-commerce makeup market during 2020 double 11 was not affected at all with the sales increased rather than decreased compared with 2019. …
Cosmetics and makeup is a huge market in China. It is predicted to surpass 450 billion yuan in 2021 (about 70 billion USD). China is still behind the biggest makeup market in the world (that would be the US with about 80 billion USD), but it is catching up quickly. About 70% of sales are …
It’s been 12 years since the first “Singles’ Day” shopping festival was held in China in November of 2009. Since then it has become the staple of the Chinese commercial landscape — rivaling and eclipsing Western counterparts: Black Friday and Cyber Monday. These days, the sales fiesta is not limited to just 11th of November. …
Double-Eleven (or Singles Day) on November 11th is the world’s biggest sales festival, and we’ve gathered Double-Eleven sales data from the entire month to break down for you in our China Health Supplements and Makeup Data Packs. Below we’ve included a sneak peak from what you can expect from each. Double-Eleven Sales Data: Health Supplements Overall, …
As the CoViD-19 pandemic crisis comes under control in mainland China, things are going back to normal across most industries. Consumers too are emerging and resuming their usual behaviors. But after months of distorted sales figures and unusual spending patterns, what will this new normal look like? To remind ourselves of what normal looked like …