6 vital e-commerce metrics

Jing Zhou

Most successful business owners can, with a lot of conviction and confidence, answer the question “How well is my business doing” while backing it up with sufficient data. Only when you can answer this question well will you know where you are today and what should you improve to get to where you want to …

Ecommerce Basics: 10 Questions to Ask When Creating an Online Store

Jing Zhou

If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail sales grew 12.6 percent to $176.2 billion in 2010, and they’re expected to reach $278.9 billion by 2015, according to Cambridge, Mass.-based technology and market research company Forrester Research. Is …