Multichannel Marketing for your eCommerce website

TMO Group

Multichannel marketing is marketing using many different marketing channels to reach a customer. In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. For many marketers and business owners, the first thing that comes to mind when promoting eCommerce website is the Google organic search page. And we …

eCommerce Solution for B2B & B2C

TMO Group

If you serve both B2B and B2C clients, your needs for eCommerce solution will be far different than focuses on one alone. Increasingly, software developers are realizing the benefit of providing a solution that helps its customers cater to both audiences. How B2B differs from B2C The most obvious difference between B2B and B2C is the …

CMS, Commerce and Data: The 3 Pillars of Digital Experience

Jing Zhou

It’s an exciting time in which we live, with an amazing array of interfaces and ecosystems offering up new ways to connect and converse with customers. In the world of digital marketing, frontiers are shifting as technology becomes more ubiquitous and our relationship with digital devices ever more personalized. Behind every remarkable and successful connected …

China Luxury eCommerce: Attitude, Concerns and Motivations

TMO Group

ATTITUDE : CHINESE CONSUMER ARE WILLING Many people think that Chinese consumers are not willing to buy luxury goods online. However, the data suggests that nearly 70% of Chinese consumers are open to luxury shopping online. CONCERN:  PRODUCT AUTHENTICITY CONCERNS DISCOURAGE GECONSUMERS What prevents consumers from actually shopping for luxury online is concerns about product …

3 Reasons Why Luxury Brands Should Leap Now

TMO Group

REASON 1 . CHINA’S E-LUXURY MARKET HAS PROVED ITS GROWTH POTENTIAL The Chinese e-luxury industry has already shown great growth potential. The market has exploded since 2011, with growth rate continuing to increase, registering 71% growth to RMB 18.9 billion in 2012. Given the growing acceptance of consumers and brands, there is an unprecedented opportunity …

With eCommerce Surging In China, Who Needs Brick-And-Mortar?

TMO Group

Nearly 40 Percent Of China’s E-Commerce Market Devoted To Fashion & Accessories Though not without its own very particular (and ever-changing) set of challenges, China’s booming eCommerce market is convincing some aspiring fashion and luxury retailers to skip brick-and-mortar stores and go online-only. As noted last month, it’s been an interesting year for China’s burgeoning high-end eCommerce …

Tips for Improving the B2B eCommerce Experience

TMO Group

If you’re like most B2B sellers, you’ve seen the features and functions available in the consumer eCommerce marketplace and realized that your company’s website is woefully inadequate for delivering similar online experiences. The bigger problem is that your customers have visited the same consumer sites. Every B2B procurer is also a consumer who routinely surfs …

Color psychology – Choose the right Colors for your Ecommerce Site

Jing Zhou

I often ask ecommerce owners about the color choices for their stores. Most of the answers are similar to “I like these colors and thought they would look nice,” or “My designer came up with it.” If that is how you pick your colors, you are missing a huge opportunity to convey the personality of …

10 Ways to Compete Against Large Ecommerce Companies

Jing Zhou

When you owned a small eCommerce business, you sometimes felt unable to compete against larger companies. Ad budgets were tight; working capital to fund inventory was sometimes limited to cash from current sales. Hiring or outsourcing to find the right graphic artists or web designers was time consuming and ended up being expensive. But you …