Senior App Design: Age-Proofing Mobile eCommerce

Thomas Price

Senior app design is becoming more relevant than ever. According to a recent Nielson Norman Group survey, the ability of users aged between 25-60 to properly utilize web pages and apps has dropped by 0.8% year-on-year. Meanwhile, middle-aged and senior users were found to 74% less efficient at doing the same than users in younger …

ByteDance Mini-Program: eCommerce Applet Development & Strategy

Thomas Price

ByteDance has entered the Mini-Program later than Baidu and Alipay (and certainly later than applet pioneer WeChat, who kicked off the craze). However, by launching Mini-Programs on its two hugely popular apps, Douyin (TikTok outside of China) and news and article platform Toutiao, ByteDance is standing as a real contender in the Mini-Program sphere. These …

Mini-Programs and Brand eCommerce: The Perfect Match?

Thomas Price

Previously an eCommerce trend in China had been marketplace centralization, with the domination of T-Mall and its associated brands. Now, however, we are seeing the space becoming increasingly decentralized, as social media selling takes hold. This is especially true with the advent of Mini-Programs, which can integrate online store-based selling into the social media apps …

Luxury In Europe: Bring More Chinese Shoppers Through Phone

TMO Group

Chinese shoppers have already become the largest group of luxury shoppers in the world since 2012, now accounting for 32% of global revenue for luxury retailers. Here is another fact: around two-thirds of luxury products bought by Chinese (and often made in China) are purchased outside the country!   Go West, Chinese Luxury Shoppers Chinese …