Entering China’s Market for Foreign Health Supplements in 2020

Thomas Price

This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. How can foreign health supplements brands successfully enter the China market? What are the best-suited channels and strategies for this? Looking at the challenges involved and effectiveness of several approaches, TMO has put …

7 Essential New Retail Mini-Program Features

Thomas Price

New Retail mini-programs (or ‘applets’) have become the standard among major retail brands. Official reports from WeChat say that in 2018, retail Mini-Programs served users 200 million times. The same year, more than 1500 online supermarkets were launched. According to statistics published by Aladdin, retail Mini-Programs account for 21% of the top 200. As they …

3 Popular Mobile Channels to Market eCommerce in China

TMO Group

The penetration rate of mobile internet is still growing and more and more digital consumers are grabbing a mobile phone to surf on the social media. These days, no-one can neglect the importance of mobile channels and mobile commerce. Popular Mobile Channels in China Mobile Social Platform The biggest mobile communication program must be WeChat and QQ …

China’s Golden Age of Mobile Commerce: Mobile Sales Account for Half of eCommerce

TMO Group

China has been the pioneer of mobile commerce over the years. Since China has nearly 1.3 billion mobile users, the shift from desktop to mobile devices on eCommerce sales has been clear. According to a recent research, almost two-thirds of retail and consumer-to-consumer (C2C) eCommerce sales in China in Q4 2015 occurred via mobile. That was up …

Next Stop, Europe: Alipay to Expand to Europe This Summer

TMO Group

Chinese tourists to pay for things abroad will become much easier: starting this summer, Chinese consumers will be able to use Alipay in the U.K., Germany, France and Italy, as part of Alipay’s global expansion. More exactly, Alipay the phone app will recognize where the Chinese Alipay user is in Europe and send notifications about where to …

Mobile shoppers are naughty and nice

Jing Zhou

23% of e-retail transactions on Thanksgiving and Black Friday came from mobile devices, according to payments security firm ThreatMetrix. However, 15.5% of retailers say they’ve encountered shoppers using e-receipts in stores to make fraudulent returns. It’s been a strong mobile holiday season so far for eBay Inc.on Thanksgiving, the online marketplace says it tracked a …

Mobile commerce trends in 2013

Jing Zhou

Tablet-based purchases, an explosion in video watching, and shopping activity of men are among the hottest mobile commerce trends that could impact how online retailers market and sell. Mobile commerce — mcommerce — is the fastest growing retail segment as more shoppers make purchases from smartphones and tablets. Mobile trends, therefore, will almost certainly impact …