Entering China’s Market for Foreign Health Supplements in 2020

Thomas Price

This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. How can foreign health supplements brands successfully enter the China market? What are the best-suited channels and strategies for this? Looking at the challenges involved and effectiveness of several approaches, TMO has put …

7 Essential New Retail Mini-Program Features

Thomas Price

New Retail mini-programs (or ‘applets’) have become the standard among major retail brands. Official reports from WeChat say that in 2018, retail Mini-Programs served users 200 million times. The same year, more than 1500 online supermarkets were launched. According to statistics published by Aladdin, retail Mini-Programs account for 21% of the top 200. As they …

3 Popular Mobile Channels to Market eCommerce in China

TMO Group

The penetration rate of mobile internet is still growing and more and more digital consumers are grabbing a mobile phone to surf on the social media. These days, no-one can neglect the importance of mobile channels and mobile commerce. Popular Mobile Channels in China Mobile Social Platform The biggest mobile communication program must be WeChat and QQ …

China’s Golden Age of Mobile Commerce: Mobile Sales Account for Half of eCommerce

TMO Group

China has been the pioneer of mobile commerce over the years. Since China has nearly 1.3 billion mobile users, the shift from desktop to mobile devices on eCommerce sales has been clear. According to a recent research, almost two-thirds of retail and consumer-to-consumer (C2C) eCommerce sales in China in Q4 2015 occurred via mobile. That was up …

Next Stop, Europe: Alipay to Expand to Europe This Summer

TMO Group

Chinese tourists to pay for things abroad will become much easier: starting this summer, Chinese consumers will be able to use Alipay in the U.K., Germany, France and Italy, as part of Alipay’s global expansion. More exactly, Alipay the phone app will recognize where the Chinese Alipay user is in Europe and send notifications about where to …

Mobile Commerce Has Completely Exploded (Infographic)

Jing Zhou

Hang some mistletoe over you and your smartphone this holiday season. Shopping for the holidays has increasingly become about spending quality time with our mobile devices. From 2011 to 2012, the number of minutes that consumers spent on retail mobile apps in the holiday month of December increased six-fold, according to the infographic below compiled …

Mobile shoppers are naughty and nice

Jing Zhou

23% of e-retail transactions on Thanksgiving and Black Friday came from mobile devices, according to payments security firm ThreatMetrix. However, 15.5% of retailers say they’ve encountered shoppers using e-receipts in stores to make fraudulent returns. It’s been a strong mobile holiday season so far for eBay Inc.on Thanksgiving, the online marketplace says it tracked a …

Mobile devices will play a big role in 2013 holiday shopping

Jing Zhou

Smartphones and tablets will enable a wide variety of activities, Deloitte finds. A sizable majority of mobile device owners, who make up the majority of online consumers, will use their smartphones and tablets while shopping this holiday season—most to research, many to buy, finds the 28th annual holiday shopping survey from research and consulting giant …

5 Things Every Marketer Should Know About Mobile Commerce

Jing Zhou

Despite the undeniable surge in adoption of smartphones and tablets over the past five years, until recently any talk of the impending tidal wave of mobile commerce (m-commerce) has mostly been overstated. As we often see with forecasts about emerging technologies, a sense of irrational exuberance can cause predictions to get out ahead of the …