Senior App Design: Age-Proofing Mobile eCommerce

Thomas Price

Senior app design is becoming more relevant than ever. According to a recent Nielson Norman Group survey, the ability of users aged between 25-60 to properly utilize web pages and apps has dropped by 0.8% year-on-year. Meanwhile, middle-aged and senior users were found to 74% less efficient at doing the same than users in younger …

3 Popular Mobile Channels to Market eCommerce in China

TMO Group

The penetration rate of mobile internet is still growing and more and more digital consumers are grabbing a mobile phone to surf on the social media. These days, no-one can neglect the importance of mobile channels and mobile commerce. Popular Mobile Channels in China Mobile Social Platform The biggest mobile communication program must be WeChat and QQ …

China’s Golden Age of Mobile Commerce: Mobile Sales Account for Half of eCommerce

TMO Group

China has been the pioneer of mobile commerce over the years. Since China has nearly 1.3 billion mobile users, the shift from desktop to mobile devices on eCommerce sales has been clear. According to a recent research, almost two-thirds of retail and consumer-to-consumer (C2C) eCommerce sales in China in Q4 2015 occurred via mobile. That was up …

How to Use Mobile Notifications to Improve Conversions

TMO Group

Mobile Apps have made e-stores more personal and accessible. At the same time, installing apps gives access to the user’s basic information and media. This means, eCommerce stores have more data at their fingertips and can use it in their push notifications. So with all the data and accessibility, here is what you as an …

Poor Mobile User Experience Lead to a Big Loss in Tourism

TMO Group

A research from Jumio shows that there are almost two in  five people will give up booking because of the poor mobile user experience for tourism apps. Compared with other industry, there are only clothing and food industry have a higher abandon rate. Their number are 60% and 41%. It is estimated that only in …