China’s cosmetics market has grown hugely over the last decade. Currently the world’s second-biggest market for cosmetics, 2019 figures estimated that China would at last overtake the US by 2023. Developments in recent years have seen domestic brands grow in size and sophistication. Meanwhile, premium international brands have also found a larger consumer base. Here …
The “pivot to video” is digital media’s megatrend recently. According to the research report from BI Intelligence, 47.4 minutes of online video will be watched daily in 2017 globally, a 20% year-over-year (YoY) increase, driven primarily by mobile, where viewing times will reach 28.8 minutes per day, a 35% increase from 2016. How’s the video ecosystem in China? Major …
When we talk about ‘key opinion leaders’ (KOL) marketing in China, many people will think of girls with pretty faces or with plastic surgery and botox, etc.. 2016 was called the Year of KOLs in China – it become extremely popular in China and lots of KOL stood out, creating the buzz throughout the social media. No …
With over 1.35 billion people and 725 million Internet users (and still growing), marketing possibilities in China seem like a non-stop train. As the world’s largest social-media market, China’s social media marketing is vastly different from the West. Why understanding Chinese social media marketing is particularly important for doing business here? The infographic made by …
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within …
According to a 2012 study by AOL and Nielsen, 27,000,000 pieces of content are shared every day. By now, the mantra of “content is king” has been relentlessly drilled into our collective heads – but more isn’t always necessarily better. Quality is important – but how do you know if you’re really producing content that’s …