Best selling Health Supplements products during “11-11” sales in China in 2021

TMO Group

It’s been 12 years since the first “Singles’ Day” shopping festival was held in China in November of 2009. Since then it has become the staple of the Chinese commercial landscape — rivaling and eclipsing Western counterparts: Black Friday and Cyber Monday. These days, the sales fiesta is not limited to just 11th of November. …

US Health Supplements eCommerce Localization for China: LifeVantage Case Study

Thomas Price

LifeVantage, a leading American health supplements brand, set out to conquer the Chinese market using a cross-border eCommerce model. From an early stage, the company knew that the keys to success would be quickly grabbing consumer attention, cultivating brand loyalty, and laying out a sales strategy that was optimized for the local market. However, LifeVantage …

China Cross-Border Health Supplements: A 2020 Retrospective

Thomas Price

Last year, TMO launched our China Cross-Border Health Supplements Data Pack series. And what a first year it turned out to be! 2020 was obviously tumultuous for most people and industries around the world. But for eCommerce and Health Supplements, it was a year where crisis begat opportunity. More and more consumers looked online to …

Double-Eleven Sales Data: Makeup & Health Supplements

Thomas Price

Double-Eleven (or Singles Day) on November 11th is the world’s biggest sales festival, and we’ve gathered Double-Eleven sales data from the entire month to break down for you in our China Health Supplements and Makeup Data Packs. Below we’ve included a sneak peak from what you can expect from each. Double-Eleven Sales Data: Health Supplements Overall, …

How the Coronavirus Is Affecting China’s Health Supplements Industry

Thomas Price

As China works hard to resolve the Coronavirus crisis, and much of the country’s workforce stays safe at home following the Chinese New Year celebrations, what has this situation meant for the health supplements industry here in the Middle Kingdom? Health Supplements Are Not a Cure or Vaccine While this may seem obvious to many, …

Entering China’s Market for Foreign Health Supplements in 2020

Thomas Price

This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. How can foreign health supplements brands successfully enter the China market? What are the best-suited channels and strategies for this? Looking at the challenges involved and effectiveness of several approaches, TMO has put …