Digitalization, Retailization, and Multi-channel Trends in China Direct Selling Industry

TMO Group

Direct selling is a business model that involves person-to-person selling. In the Chinese Direct selling market, only single-level sales are allowed, and multi-level marketing, which is recognized in Western markets, is prohibited. In recent years, the traditional direct-selling model has gradually integrated online platforms and social media, bringing new development paths for direct-selling companies. The …

Direct Sales in China in 2024: Market Overview, Top Companies, Trends

TMO Group

It has been almost 34 years since direct sales entered China in the early 90s. It was a tumultuous journey, with multiple ups and downs–from the legal crackdown and strict legislation on one side to explosive growth and the “Golden Decade” of direct sales on the other. The latest development came in 2019 in the …

2024 China Health Supplements Market: Monthly Updates (+ FREE Dataset Downloads)

TMO Group

TMO’s China Health Supplements Market Data Pack Series is released in the form of a free monthly downloadable as part of our comprehensive long-term data monitoring and collection services, and contain research data on SKUs, sales volumes, and revenue for major product groups sold on Alibaba’s family of eCommerce platforms (including Taobao, Tmall, Tmall Global, …

Overseas health supplement market in China in 2022-2023: Tmall sales analysis

TMO Group

In recent years, with the improvement of the health literacy level of Chinese residents year by year, and the influence of the epidemic, the public has paid more attention to personal health. Taking health supplements has gradually become a living habit for many people and therefore, consumers’ demand for health supplements is also further expanding. …

China’s Biggest Health Supplements Winners on 6.18 2023 (with historical data)

TMO Group

The first “618” shopping festival in post-pandemic China gained high expectations with nationwide consumption recovery. Although downsizing is still a hot topic, big promotions during the shopping festival are driving consumers’ interest in hoarding goods, especially high-priced essential items. We’ll analyze for you the overseas health product eCommerce market during the 2023 June 618 promotion, …

New Products Trends from Leading Direct Sales Companies in China

TMO Group

In 2022,  China’s health product market reached 334 billion yuan, with average per capita consumption reaching $37.2 USD. This makes China rank 51st globally. However, sales channels for health product has varied a lot in recent years. The proportion of direct sales has decreased from 28.9% five years ago to 17%. In light of this, …

2022 China Health Supplements Market: Monthly Updates

Jing Zhou

It’s been almost 2 years since TMO debuted our first Data Pack series in 2020, which focus on the China Cross-border Health Supplement market, covering key data like China’s best-selling supplements each month. It’s been a great success so far and building on that success, we’re continuing to launch new Data Packs for this market …

2022 Double 11: How did China’s overseas health supplement market perform?

TMO Group

The Double 11 Festival in 2022 was very challenging for all major e-commerce platforms and companies, particularly those involved in the overseas health supplement industry. On the one hand, the traditional platforms and companies were affected by the tightening general environment and user growth hitting “bottleneck”. People’s health awareness has increased as a result of …

Health Supplement Report, 2022 update: Our In-Depth Look at the Chinese Market

TMO Group

In 2020, TMO launched the first version of “China Health & Food Supplements Industry Report”, presenting overseas brands with a handy guide to China, its consumers, and the state and future of its health supplements market. We didn’t only just gather data from trusted sources and prominent research organizations., but also did our own first-hand …