It’s been almost 3 years since TMO debuted our first Data Pack series in 2020, which focus on the China Cross-border Health Supplement market, covering key data like China’s best-selling supplements each month. It’s been a great success so far and building on that success, we’re continuing to launch new Data Packs for this market …
In recent years, with the improvement of the health literacy level of Chinese residents year by year, and the influence of the epidemic, the public has paid more attention to personal health. Taking health supplements has gradually become a living habit for many people and therefore, consumers’ demand for health supplements is also further expanding. …
The first “618” shopping festival in post-pandemic China gained high expectations with nationwide consumption recovery. Although downsizing is still a hot topic, big promotions during the shopping festival are driving consumers’ interest in hoarding goods, especially high-priced essential items. We’ll analyze for you the overseas health product eCommerce market during the 2023 June 618 promotion, …
In 2022, China’s health product market reached 334 billion yuan, with average per capita consumption reaching $37.2 USD. This makes China rank 51st globally. However, sales channels for health product has varied a lot in recent years. The proportion of direct sales has decreased from 28.9% five years ago to 17%. In light of this, …
Direct selling is a business model that involves person-to-person selling. In the Chinese Direct selling market, only single-level sales are allowed, and multi level marketing, which is recognized in Western markets, is prohibited. In recent years, the traditional direct selling model has gradually integrated online platforms and social media, bringing new development paths for direct-selling …
It has been about 33 years since direct sales entered China in the early 90s. It was a tumultuous journey, with multiple ups and downs — from legal crackdown and strict legislation on one side to explosive growth and the “golden decade” of direct sales on the other. The latest development came in 2019 in …
It’s been almost 2 years since TMO debuted our first Data Pack series in 2020, which focus on the China Cross-border Health Supplement market, covering key data like China’s best-selling supplements each month. It’s been a great success so far and building on that success, we’re continuing to launch new Data Packs for this market …
The Double 11 Festival in 2022 was very challenging for all major e-commerce platforms and companies, particularly those involved in the overseas health supplement industry. On the one hand, the traditional platforms and companies were affected by the tightening general environment and user growth hitting “bottleneck”. People’s health awareness has increased as a result of …
In 2020, TMO launched the first version of “China Health & Food Supplements Industry Report”, presenting overseas brands with a handy guide to China, its consumers, and the state and future of its health supplements market. We didn’t only just gather data from trusted sources and prominent research organizations., but also did our own first-hand …
This article is based on the data from our China Health & Food Supplements Industry Report. You can download the latest 2022 version of the report for free right now. Health Supplements Market size As the world’s most populous nation, China is one of the biggest markets on the planet for almost any product category. …