7 Tips to Make Your Email Marketing More Mobile-Friendly

Jing Zhou

Unless you’ve been burying your head in the sand the past few years, you may have missed the news about mobile. The “mobile first” revolution has arrived. And it’s here to stay. To boot, some 145 million people in the U.S. owned smartphones (a 60.8 percent mobile market penetration) during the three months ending in …

3 Christmas Ecommerce Marketing Strategies

Jing Zhou

More than eight out of ten Christmas-season shoppers will look for gifts and gift ideas online before making a purchase, creating a significant opportunity for Internet retailers. But to cash in on Christmas sales, many merchants need to begin executing coordinated marketing campaigns now. It is not too early to start preparing for the Christmas …

5 tips of successful B2B Mobile Email Marketing

TMO Group

REACH ALL OF YOUR PROSPECTS –EVEN WHEN THEY’RE MOBILE Many people now reach for their phones for email, so B2B marketers cannot ignore the fact that emails must be easy to read on a prospect’s mobile device or the opportunity to market to them may be lost. Many B2B marketers have not dedicated time or …

Email Deliverability Guide (part2)

TMO Group

SECTION4: Authentication: Secure Your Identity and Make the World Safer Email authentication has a proven track record but a surprisingly high percentage of businesses still haven’t implemented it. Authentication is an “ID check” for your mail streams: it validates that the email is actually from you (and not some spammer impersonating you). Authenticating your mail …