eCommerce Strategy China Archives

Welcome to WeChat: 3 brands’ latest WeChat eCommerce Strategy in China

TMO Group Feb 26th, 2016

With 10 million official accounts, WeChat is serving its users as a browser for 10 million apps covering their daily lives. As mentioned previously, WeChat service accounts enable businesses to engage with followers by pushing notifications (e.g. sending news or promotions) and offer paid services through their WeChat official accounts. Powered with service account and WeChat …

Jing Zhou Apr 30th, 2013

As consumers grow more experienced with online shopping, they will come to demand even better service and quality from e-commerce sites. They already express a great deal of dissatisfaction regarding delivery quality, cost, and lead-time. The future will see a shift in demand from low-priced but non-guaranteed items sold by sometimes dubious or unknown vendors …