The “pivot to video” is digital media’s megatrend recently. According to the research report from BI Intelligence, 47.4 minutes of online video will be watched daily in 2017 globally, a 20% year-over-year (YoY) increase, driven primarily by mobile, where viewing times will reach 28.8 minutes per day, a 35% increase from 2016. How’s the video ecosystem in China? Major …
When we talk about ‘key opinion leaders’ (KOL) marketing in China, many people will think of girls with pretty faces or with plastic surgery and botox, etc.. 2016 was called the Year of KOLs in China – it become extremely popular in China and lots of KOL stood out, creating the buzz throughout the social media. No …
According to latest data from Enfodesk, the chart above is for Chinese search engine market share for Q1 2013. Baidu still takes a leading position with 66.91% of the overall market share. Building on two solid quarters of advertiser feedback on Qihoo 360’s initial free and commercial trials, Qihoo effectively monetize its #2 position by query …
The Chinese economy stands as the second largest in the world, behind the USA. Much of the world’s manufacturing is Chinese, and there is a massive, and quickly growing, consumer market place within the country that is beginning to enjoy the trappings of the country’s economic growth. The online world is huge in China. Google has …