It’s a surging trend in the cosmetics industry: digital transformation. Even before the Coronavirus took hold, cosmetics companies were leaning into digitalization. But now around the world, we’ve seen the virus affect all walks of life. During this time, the advantages that digital transformation offers the cosmetics industry are more apparent than ever. In this …
China’s cosmetics market has grown hugely over the last decade. Currently the world’s second-biggest market for cosmetics, 2019 figures estimated that China would at last overtake the US by 2023. Developments in recent years have seen domestic brands grow in size and sophistication. Meanwhile, premium international brands have also found a larger consumer base. Here …
2019 was another standout year for the cosmetics industry in China. Given China’s increasingly online lifestyle, the industry’s continued growth and success also meant strong online performance. China is gearing up for 2020, fresh from celebrations for the start of the Year of the Rat and the healthcare battles that defined the first two months …
Like Black Friday sales on Amazon, Singles’ Day or Double 11 on the 11th of November every year has been a big day for all the Chinese for 9 years. Until the midnight of 29th October, Singles’ Day 2017 top 5 ranks of the beauty brand pre-sale result are Lancome, Estee Lauder, SK-II, Olay and L’Oreal respectively. Top …
For a foreign cosmetics brand, WeChat is THE social media tool to use to interact with Chinese customers and boost eCommerce business. These minions know exactly the reason why… (Not these, those smart ones…) 1. WeChat’s user base in China is huge WeChat is dominating China’s social media. Till the end of 3rd Quarter 2015, …
Say you are a foreign cosmetics brand who wants to penetrate China market, you must be wondering where do cosmetics shoppers get the information from. For a newly established business in China, to pick the right channel to promote cannot be more important. Below are the most popular source of information when it comes to cosmetics …