Cosmetics Industry Report 2020: An In-Depth Look at the Chinese Market

Thomas Price

This week marks the launch of TMO’s Cosmetics Industry Report. Earlier this year saw the success of our Health Supplements Industry Report (and the subsequent monthly Data Pack series!). Now, we’ve turned our attentions to another hot industry on the rise in China. This report not only contains data from trusted sources and prominent research …

How China’s Cosmetics Live-Streaming Flourished in 2020

Thomas Price

Background Alibaba data shows that the penetration rate of Tmall merchant live-streaming during fiscal year 2019 reached 50%. Meanwhile, the gross merchandise volume (GMV) of live-streaming on Taobao exceeded 100 billion RMB. The penetration rate for merchants selling beauty products was particularly high. During the 618 sales in 2019, 80% of Tmall beauty and cosmetics …

Cross-Border eCommerce: Selling Cosmetics to China

Thomas Price

China became the world’s second largest market for cosmetics back in 2013. However, some major brands have still chosen to stay out of the China market for a number of reasons. These reasons include the complicated license approval process, high costs associated with the general trade model, and a requirement on domestic brands that they …

Tmall’s Biggest Cosmetics Hits on Singles Day 2019

Thomas Price

As the CoViD-19 pandemic crisis comes under control in mainland China, things are going back to normal across most industries. Consumers too are emerging and resuming their usual behaviors. But after months of distorted sales figures and unusual spending patterns, what will this new normal look like? To remind ourselves of what normal looked like …

Cosmetics Industry Digital Transformation and Its Many Opportunities

Thomas Price

It’s a surging trend in the cosmetics industry: digital transformation. Even before the Coronavirus took hold, cosmetics companies were leaning into digitalization. But now around the world, we’ve seen the virus affect all walks of life. During this time, the advantages that digital transformation offers the cosmetics industry are more apparent than ever. In this …

Chinese eCommerce Market for Cosmetics in 2020

Thomas Price

2019 was another standout year for the cosmetics industry in China. Given China’s increasingly online lifestyle, the industry’s continued growth and success also meant strong online performance. China is gearing up for 2020, fresh from celebrations for the start of the Year of the Rat and the healthcare battles that defined the first two months …

Top 5 Sources of information for Cosmetics Purchase in China

TMO Group

 Say you are a foreign cosmetics brand who wants to penetrate China market, you must be wondering where do cosmetics shoppers get the information from. For a newly established business in China, to pick the right channel to promote cannot be more important. Below are the most popular source of information when it comes to cosmetics …