eCommerce live-streaming is an increasingly exciting sales channel. We touched on that topic in our recent blog about cosmetics live-streaming. But this channel is becoming important to more than just the cosmetics market. Other product categories like fashion and health supplements are finding success with live-streaming also. But not all platforms are made equal, and …
China became the world’s second largest market for cosmetics back in 2013. However, some major brands have still chosen to stay out of the China market for a number of reasons. These reasons include the complicated license approval process, high costs associated with the general trade model, and a requirement on domestic brands that they …
As China works hard to resolve the Coronavirus crisis, and much of the country’s workforce stays safe at home following the Chinese New Year celebrations, what has this situation meant for the health supplements industry here in the Middle Kingdom? Health Supplements Are Not a Cure or Vaccine While this may seem obvious to many, …
2019 was another standout year for the cosmetics industry in China. Given China’s increasingly online lifestyle, the industry’s continued growth and success also meant strong online performance. China is gearing up for 2020, fresh from celebrations for the start of the Year of the Rat and the healthcare battles that defined the first two months …
To welcome in the new decade, we’ve prepared a report that takes a deep dive into the health & food supplements industry in China, examining the state of the industry at the end of the past year and looking to its future as we enter into the millennium’s third decade. To do so, we didn’t …
This article was published in the lead up to our China Health & Food Supplements Industry Report, available for free right now. After an initial boom in the ’90s came to a screeching halt as scandals rocked the upstart industry and the government stepped in to protect the population from unfair practices, direct selling returned …
In China, the New Retail era has well and truly arrived (not up to speed? Check out last week’s article on the subject!). Now, new kinds of New Retail business models seem to emerge with each passing week. But each model seems to refine the New Retail concept in a different direction, whether that’s a …
This article is an update to last year’s “2018 China eCommerce Insights”. Here we hope to provide you with an up-to-date overview of China’s eCommerce landscape to help you establish your business’s online presence in China. A Broad View of China eCommerce This year, the total number of internet users in the world reached around …