3Ps of China eCommerce and New Retail You Must Know – Place

TMO Group

New Retail in the era of eCommerce is the rearrangement of ‘People’, ‘Product’ and ‘Place’. In the <<2017 Insight of China eCommerce – People | Product | Place – 1/3>>, we talked about the consumers. In the <<eCommerce Insights: What is a good product in the era of new retail?>>, we reviewed some brand and …

10 Must-know Tips to Succeed in China eCommerce Localization

TMO Group

China eCommerce market is full of opportunities, along with challenges. We witnessed number of foreign brands reached tremendous success in China market, while many others sink away in defeat. Why? One big reason is whether a foreign business has a serious China eCommerce localization strategy. Expand your business to another market is not simply just …