Luxury eCommerce in China: the upcoming WeChat store?

TMO Group

WeChat and mobile eCommerce is the prevalence in China. An inevitable truth is that younger generations are more likely to purchase their first luxury goods online rather than visiting offline stores. As predicted by different reports, luxury sector is facing a negative growth of the traditional offline business while e-commerce session will account for 25% …

China’s E-Commerce Landscape: Growing, Social, And Mobile

TMO Group

Surrounding Chinese internet giant Alibaba’s recent market-changing acquisition of an 18 percent stake in microblogging platform Weibo, many reports have been published providing a barrage of data about the present and future activity of China’s e-customers. Since China will become the world’s largest e-commerce market by as early as 2015, this market’s dynamics are of …