(2024) Adobe Commerce: Key Features for B2B eCommerce Growth

TMO Group

Beyond its many applications in B2C eCommerce, Adobe Commerce (formerly known as Magento 2) has also made great strides into the field of B2B. Here, we’re going to break down the most important features of Adobe Commerce for B2B eCommerce, providing ideas and insights for B2B brands’ digital transformation. Top Adobe Commerce B2B Features 1. …

B2B eCommerce Series Part 2: Assessing Digital Maturity for B2B eCommerce

Rick O'Neill

In the first article of our 8-part series on conducting B2B eCommerce in China, we discussed digital transformation. In this article, we will explore how companies can evaluate their digital maturity while entering the B2B eCommerce arena. According to a recent survey that TMO Group conducted among eCommerce professionals, most respondents believe that digital transformation …

B2B eCommerce Series Part 1: Digital Transformation in China

Rick O'Neill

The B2B eCommerce industry in China has seen a remarkable growth in recent years and shows no signs of slowing down. This presents an excellent opportunity to enter the market. With over 10 years of experience as a digital commerce solution provider, TMO Group has helped numerous companies implement eCommerce successfully. Through our experience in …

Efficient marketing for B2B eCommerce in China (with examples)

TMO Group

Recently China’s eCommerce marketing has entered a new era. Online consumers are avid mobile users, so such marketing methods like social and video search, live streaming, and short video have long since proved their effectiveness – at least for B2C. Marketing in B2B eCommerce, however, is geared towards businesses and organizations. Here, customers pay more …

B2B eCommerce landscape in China

TMO Group

B2B eCommerce in China is going through a rapid growth period. In the post-pandemic era, consumer eCommerce experienced a major boost – as regular, offline shopping was seriously hampered by the restrictions. The B2B market followed suit and moved a large portion of its transactions online. In this article we’ll review the B2B eCommerce landscape …

4 Major Areas B2B eCommerce in China should focus on

TMO Group

B2B eCommerce in China has been growing strongly in China. With more and more players getting in on the action simply having an online store isn’t enough anymore. Business customers expect the same user experience from the B2B purchasing process that they enjoy in their regular, B2C lives. It means companies need to step up …

Improving B2B eCommerce Experience with B2C features

TMO Group

Imagine a successful B2C eCommerce website: personalized content, articles and reviews, social subscriptions and creative promotions – all fine-tuned to gently but firmly guide a potential customer to making a purchase. Now think of a B2B eCommerce website (maybe you can even recognize your website): long spreadsheets of technical parameters; design and experience, optimized for …

B2B Live Streaming in China. Ultimate guide to a successful broadcast

TMO Group

In China, the use of Live Streaming is overtaking eCommerce by storm. In the survey of Chinese brands by Totem media in 2021, 56% of respondents expected their marketing live streaming budgets to increase — by far the highest share among all other marketing channels. There is a huge interest towards live streaming from the …

5 Reasons for B2B Businesses to use eCommerce

TMO Group

Should your business use eCommerce? The question seems to have an obvious answer (“yes!”) for most B2C businesses, but what about B2B? It still can be a subject of many debates – when it comes to B2B, there are a number of issues that stand in the way of this fundamental element of digital transformation. …

TMO Group and Adobe join forces to further Henry Schein’s digital transformation

TMO Group

Drawing a blueprint of a successful pharmaceutical B2B eCommerce In this post we’d like to express our warmest congratulations to Henry Schein and their Chinese B2B eCommerce project. TMO Group was happy to participate in the inaugural event in the First Hemao Mall in Guangzhou, where the successful launch of the new platform hshemao.com has …