B2B eCommerce landscape in China

TMO Group

B2B eCommerce in China is going through a rapid growth period. In the post-pandemic era, consumer eCommerce experienced a major boost – as regular, offline shopping was seriously hampered by the restrictions. The B2B market followed suit and moved a large portion of its transactions online. In this article we’ll review the B2B eCommerce landscape …

4 Major Areas B2B eCommerce in China should focus on

TMO Group

B2B eCommerce in China has been growing strongly in China. With more and more players getting in on the action simply having an online store isn’t enough anymore. Business customers expect the same user experience from the B2B purchasing process that they enjoy in their regular, B2C lives. It means companies need to step up …

Improving B2B eCommerce Experience with B2C features

TMO Group

Imagine a successful B2C eCommerce website: personalized content, articles and reviews, social subscriptions and creative promotions – all fine-tuned to gently but firmly guide a potential customer to making a purchase. Now think of a B2B eCommerce website (maybe you can even recognize your website): long spreadsheets of technical parameters; design and experience, optimized for …

B2B Live Streaming in China. Ultimate guide to a successful broadcast

TMO Group

In China, the use of Live Streaming is overtaking eCommerce by storm. In the survey of Chinese brands by Totem media in 2021, 56% of respondents expected their marketing live streaming budgets to increase — by far the highest share among all other marketing channels. There is a huge interest towards live streaming from the …

5 Reasons for B2B Businesses to use eCommerce

TMO Group

Should your business use eCommerce? The question seems to have an obvious answer (“yes!”) for most B2C businesses, but what about B2B? It still can be a subject of many debates – when it comes to B2B, there are a number of issues that stand in the way of this fundamental element of digital transformation. …

TMO Group and Adobe join forces to further Henry Schein’s digital transformation

TMO Group

Drawing a blueprint of a successful pharmaceutical B2B eCommerce In this post we’d like to express our warmest congratulations to Henry Schein and their Chinese B2B eCommerce project. TMO Group was happy to participate in the inaugural event in the First Hemao Mall in Guangzhou, where the successful launch of the new platform hshemao.com has …

TMO Group at “Manufacturing in China: status and trends” forum

TMO Group

On 24th of November 2021, TMO Group’s Business director Jing Zhou took part in the international forum ‘Manufacturing in China: status and trends’. Jing’s presentation “Scale your business through B2B e Commerce in China” was dedicated to the ways to take enterprises to the next level by expanding their online presence and implementing B2B eCommerce …

B2B eCommerce Series 2: Assessing Digital Maturity for B2B eCommerce

Rick O'Neill

In article 1 of our 8 part series on conducting B2B eCommerce in China, we looked at digital transformation. In this article, we look at how companies can assess their digital maturity when embarking on B2B eCommerce. According to a recent survey that TMO Group conducted among eCommerce professionals, most respondents believe that digital transformation …

B2B eCommerce Series Part 1: Digital Transformation in China

Rick O'Neill

The B2B eCommerce market in China has grown significantly in recent years, and it is showing no signs of slowing down. Indeed, there has no better time to enter the market. As a digital commerce solution provider. TMO Group has more than 10 years of experience in helping companies implement eCommerce. We have discovered from …