Recently China’s eCommerce marketing has entered a new era. Online consumers are avid mobile users, so such marketing methods like social and video search, live streaming, and short video have long since proved their effectiveness – at least for B2C. Marketing in B2B eCommerce, however, is geared towards businesses and organizations. Here, customers pay more …
B2B eCommerce in China is going through a rapid growth period. In the post-pandemic era, consumer eCommerce experienced a major boost – as regular, offline shopping was seriously hampered by the restrictions. The B2B market followed suit and moved a large portion of its transactions online. In this article we’ll review the B2B eCommerce landscape …
B2B eCommerce in China has been growing strongly in China. With more and more players getting in on the action simply having an online store isn’t enough anymore. Business customers expect the same user experience from the B2B purchasing process that they enjoy in their regular, B2C lives. It means companies need to step up …
Imagine a successful B2C eCommerce website: personalized content, articles and reviews, social subscriptions and creative promotions – all fine-tuned to gently but firmly guide a potential customer to making a purchase. Now think of a B2B eCommerce website (maybe you can even recognize your website): long spreadsheets of technical parameters; design and experience, optimized for …
In China, the use of Live Streaming is overtaking eCommerce by storm. In the survey of Chinese brands by Totem media in 2021, 56% of respondents expected their marketing live streaming budgets to increase — by far the highest share among all other marketing channels. There is a huge interest towards live streaming from the …
Should your business use eCommerce? The question seems to have an obvious answer (“yes!”) for most B2C businesses, but what about B2B? It still can be a subject of many debates – when it comes to B2B, there are a number of issues that stand in the way of this fundamental element of digital transformation. …
Drawing a blueprint of a successful pharmaceutical B2B eCommerce In this post we’d like to express our warmest congratulations to Henry Schein and their Chinese B2B eCommerce project. TMO Group was happy to participate in the inaugural event in the First Hemao Mall in Guangzhou, where the successful launch of the new platform hshemao.com has …
On 24th of November 2021, TMO Group’s Business director Jing Zhou took part in the international forum ‘Manufacturing in China: status and trends’. Jing’s presentation “Scale your business through B2B e Commerce in China” was dedicated to the ways to take enterprises to the next level by expanding their online presence and implementing B2B eCommerce …
In part two of our eight part series of digital transformation in B2B eCommerce in China, we discussed how companies in the field can assess their level of digital maturity, and how COVID-19 has rendered it necessary, (if it wasn’t already before the pandemic), for companies to ramp up their digitalization efforts in order to …
In article 1 of our 8 part series on conducting B2B eCommerce in China, we looked at digital transformation. In this article, we look at how companies can assess their digital maturity when embarking on B2B eCommerce. According to a recent survey that TMO Group conducted among eCommerce professionals, most respondents believe that digital transformation …