ShopNow Analytics growth hacking your eCommerce business

TMO Group

Growth Hacking and analytics is no longer a new concept in this digital and eCommerce era. Yet, people might still think that it is a job to find a great idea to bring huge success overnight. There isn’t any fast track. Tactics are of course important but no growth happens overnight. What a growth hacker …

Who should use the big data in the eCommerce world?

TMO Group

It is the prevailing trend that so many brands are developing an online store on every channel. They are quite enthusiastic on setting up the eCommerce department. Has your brand already developed an online web store? Or joined the T-mall, JD Mall or Amazon? Have you ever thought of setting up a WeChat Store? After …

Mobile User Behavior Analytics – How do They Use Mobile Phones?

TMO Group

As an eCommerce developers,  we are all concerned about how to meet our customers’ needs. One thing we should take into consideration is the mobile users behavior. When we design a mobile website or mobile app, the mobile design directly affects the user experience. Don’t be very confident that you totally know how to optimize …

Multi channel eCommerce Needs Big Data Solutions

TMO Group

Today doing successful customers are impossible without resorting to multiple channels to reach and influence consumers. In any sphere you adopt  travel, banking, fitness or retail marketers use offline shops or customer satisfaction points while also being active online through websites, social networks, mobile apps, etc. Thanks to this multidimensional approach, customer reach is wider …

How to Use Data About B2B Buyer Behavior to Improve Conversions

TMO Group

Nowadays, there are more and more eCommerce websites being published. Unless you’re selling low-ticket items that cater to impulse buyers, most of your visitors won’t buy from you immediately after visiting your website. They buy things usually shop around at different merchants and find both cheap and high quality one. Smart marketers create sales funnels to …

Where to Find and Access Big Data

Jing Zhou

Big data is becoming an integral part of solving the world’s problems. It’s improving transportation and power consumption in cities, making our favorite social networks more efficient, and even preventing suicides. But where does big data come from, and how can you take advantage of its power? SEE ALSO: What Type of User Data Should …

6 Vital eCommerce Metrics

Jing Zhou

Most successful business owners can, with a lot of conviction and confidence, answer the question “How well is my business doing” while backing it up with sufficient data. Only when you can answer this question well will you know where you are today and what should you improve to get to where you want to …