How to Rank Better on Google

TMO Group TMO Group

Search Engine Optimization has come a long way. The days of keyword stuffing & black hat tactics have been overtaken by the numerous updates Google gives to its algorithm. It is said, Google makes around 500 adjustments to its search engine algorithm every year. Google’s search engine uses a variety of methods to determine which pages are displayed first in the results. Their exact formula is a secret, but there are always a few things you can do to improve your positioning.

These tips may not make your website the first one to appear in the list and rank better on google, but they just may help you move up a little.

Make your Blog post Title Intelligently

Blog post titles are one of the primary factors for Google to determine the relevancy of the post amongst thousands of others. Getting a well-researched blog post title can get your post get higher relevancy on searched keywords. One of the research conducted suggested that the ideal character size for blog post title is from 56-60 characters. If you would want to make all the words visible of your title in the search results, it is better to use normal case than use upper case. Upper case characters take up more space & the extra letters are cut off by the search engine preview.

tag length

Choose your Keywords Phrases

A keyword phrase is, generally speaking, the words you think someone is most likely to put into a search engine to find your content. They should appear in your content. Don’t overdo it. If it looks spammy, it probably is. Again, the point here is to speak like a human and just use the words that humans are most likely to use when searching for a page about your topic. If you use obscure words, define them. Otherwise, just use natural language.

While deciding on the variations of keywords & topics, you can use the Keyword planner tool by Google to check the demand of your keywords & topics. The tool gives you some detailed insights on the various possibilities along with a device wise split and search trends on the keyword list. The more popular the keywords, the tougher your competition will get to get higher in the search results.

google search trends

Trust a good SEO Plugin

When you own a blog, chances are that you might need a plugin to do the lengthy SEO work for you. If your blog is hosted on WordPress, we recommend Yoast plugin for WordPress which makes it easier for a non-technical person to get an indicator as to how good have you optimized your post for the search engines. The three signals (Green, Yellow , Red) give you a fair indicator of how your post is doing in terms of overall content optimization & also gives suggestions as to what else you must be doing to make the post SEO friendly. That’s great for a start right?

Dynamic Pages and Google

Like all modern search engines (yeah, all 2 of them), Google is able to index dynamically generated pages, so long as a link to those pages exists somewhere. If you have a dynamically generated page that you think should be indexed, just make sure you put a link to it somewhere on your site. This applies to all web pages that you want indexed anyway, so even if you don’t understand what I mean by “dynamic page”, it doesn’t matter. Make sure that all the pages of your site can be found through at least one link on your site. If they are not linked to from somewhere, no one will be able to find it, neither Google nor your visitors (unless they are psychic).