Mobile eCommerce, or mCommerce, is one of the fastest growing market. A study shows that global mobile eCommerce will reach $638 billion by 2018, which equals to global eCommerce sales of 2014. For website developers, this means that they have to be good at mobile web design if they want to be in business in the near future. If you are thinking of developing a mobile-optimized website, here are some of the tips you shouldn’t ignored while developing mobile website.
Tip 1. Know your audience
Every website has a unique purpose so it’s important to make this clear to your visitors. Some website analytical tools are available in order to offer business owners what operating system and mobile devices are being used to visit the website. If your are an Android devices provider, you’d better develop the mobile website more Android friendly than IOS. Some statistics like this will help you to meet your audience need and determine what kind of users you should focus on.
Mobile users can really increase the number of viewers and gain a bigger audience when done correctly. It can help sustain the number of users as well, thus mobile is a no-brainer. But the design is key to bringing people on board. Don’t think mobile as a secondary option or a side-project. Make it a main goal and the ROI becomes incredible.
Tip 2. Make it fast
The mobile website is considerably slower than cable-powered cousins. So be sure to strip down the heavy media files that can be found on your desktop site, such as HD pictures or Videos. As the the blink test indicates, your website should present information in a clear and concise way, so visitors can scan you page in less than 5 seconds.
Most mobile users aren’t looking to dilly-dally. They are looking for information and they want it fast! Keep things simple, crisp, and to the point. Also consider that mobile devices operating under a 3G network are still considerably lagging behind in download speeds and that many mobile users out there pay for bandwidth use. In today’s fast-paced world, no one likes to wait. Visitors want to see your website, and they want to see it NOW.
Tip 3. Design and develop a specialized website that meets user needs
It’s essential when developing a mobile site to give visitors access the fully functional, non-mobile version of your website. Mobile websites are usually designed to look different from the original website due to smaller size and need to accommodate the smaller RAM and memory of a smartphone. Mobile users are on the go; therefore, it’s essential to offer access to the most important content only. This can mean a brief summary of the services offered and industries served to more specialized content.
Tip 4. Do social media on the fly
It’s certainly no secret that mobile is the next frontier of internet marketing. More than half of U.S. adults now have smartphones, and more than a third have tablets. It’s a fact; people are addicted to social media! So be sure to give your visitors a chance to share content from your website. By sharing to their social media webpages they will give your company better publicity. Linking your mobile website to major social platforms is a very-important step. It helps to enhance your search ranking and social proof! Ensure that you have options on your mobile website for “Follow Us”, “Shares” and “Comments”.
To conclude, although designing a mobile website is a daunting task, the sooner you begin adopting best practices, the farther ahead of the curve your business will be. So, what keeps you waiting? Contact us today for Mobile Website Development!