Mobile Commerce [Infographic]

Jing Zhou Jing Zhou

This week’s infographic comes from Baynote, rounding up a number of facts about mobile commerce. We’ve included 10 takeaways to boot.


  • Today, 1 in 10 ecommerce dollars is spent using a smartphone or tablet
  • Mcommerce is outpacing ecommerce growth by 200%
  • 63% of consumers say they’ll shop more with mobile phones in the next few years
  • 61% of shoppers say they have a better experience with brands that offer a good mobile experience
  • For every $1 spent, the avg. ROI for email marketing is $44.25
  • 48% of time consumers spend on ecommerce sites is spent on mobile devices
  • 50% of all unique email opens happen on mobile devices (68% of these on iPhones)
  • 48% of mobile transactions are made with iPad
  • Tablet users spend 20% more on average than smartphone users
  • Amazon’s mobile transactions rate is 13.5%, avg. ticket $82
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