When you want to establish a mobile presence for your mobile commerce, the first thing that probably come to your mind is whether you will develop a mobile app for customers to download or a mobile website, or both? We’ll compare the differences between a mobile app and a mobile website so you can make the final decision on which one is suitable.
Your final purpose is to get more profit from mobile. If you rely on your customers, you’d better choose a mobile website, which can be accessed by mobile browsers anytime, anywhere using any device. Mobile app is viewable by individuals with the appropriate device.
A mobile website is much more dynamic than an app in terms of pure flexibility to update content. If you want to change the design or content of a mobile website you simply publish the edit once and the changes are immediately visible; updating an app on the other hand requires the updates to be pushed to users, which then must be downloaded in order to update the app on each type of device.
To be honest, typically, but not always, when multiple deveices are targeted, develop a mobile app is more expensive than a mobile website.
Graphics and effects
The mobile app is superior. Graphics may be stored locally. Effects and animations are limited only by device computing power and memory. Mobile website are limited by bandwidth and technology, but improving.
Search optimization (SEO)
A mobile website can be found through a standard search. Primary website can redirect to a version that is optimized for mobile. But a mobile app typically found through an app store or a website.
As long as mobile remains a relatively new frontier, the “app vs web” question will remain a very real consideration for organizations seeking to establish a mobile presence. If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.