In Amenrica, about half of them access the internet by their mobile devices. And there are 1.2 Billion people pay by mobile. It has increased 45% over last 4 years. Mobile customer engagement is rapidly growing trends where they are interacting with enterprises through mobile apps, including introduce products, request services, find help and shop online.
Leading brands and eCommerce companies are seeing a major shift in ecommerce transactions from desktop web to mobile commerce. Mobile transactions are predicted to exceed $1 Trillion by 2015, four times the amount transacted in 2011. And nearly no one seems to doubt this growth popular.
A mobile app enables our business to be available all the times and everywhere. And it is also make it easier to engage our customers. There are four ways below about how mobile app improves customer engagement.
Social sharing will keep our mobile app at the forefront of our customers’ minds while also attracting new prospects. Customers can “share” special promotions and contests you might have and their friends/fans will see the content and be moved to download your app. You can also tweet out special gofers and events.
2.Giveaways, free trials and contests
Don’t hesitate to utilize these! People will download app especially to participate in contests and giveaways. This will give you an opportunity to get your products, goods and services out there, which will then drum up more business and retain loyal customers.
3.Anytime access leads to better customer service
Gone are the days when sales reps had to lug around piles of paper and marketing materials. Now road warriors can have anytime access to all business collateral through one device. Armed with the latest and greatest content, sales reps can be confident that they’ll have all the materials they need to better communicate product value to their clients.
4.Enhance the user experience in real-time
Retailers should do more with their mobile apps than simply giving customers the ability to purchase items or look at merchandise on their smartphones. One idea is for retailers to give their mobile users access to detailed product information when they scan QR codes on their product labels or packaging, since the information on packaging is often limited. Retailers can also show price comparisons and product reviews within their mobile apps, since consumers are going to look this information up anyway.
TMO Group is a technology company and one of our strategy of mobile commerce is mobile app development. More details please refer to: Mobile App Development