Internet Marketing is a highly volatile area. What happens today is completely extinct tomorrow. Yet there are some strategies that are timeless and stand good for the future. Predicting what the next year will hold for Digital Marketing experts is a task in itself. There was a time when keywords ruled, there was a time when links ruled but good content and ethical practices for links will always rule. Social media cannot be ignored either. Social media alone accounts for a large share of internet marketing efforts.
The way people use the Internet changes with time, and it affects other forms of media and marketing. Here are four emerging internet trends business owners should keep an eye on.
Customer Segmentation and targeting
Microtargeting is going to gain a lot of attention in the future. With direct customer interactions with websites to complete business transactions like in eCommerce website, segmenting and targeting the right audience will gain a lot of importance. Personalization of your marketing efforts as per the needs of customers will be the mantra. This will help create more and more conversions. Analysing the buyer persona will help you sell better.
Measure Your Social Impact
The science around social media metrics has become much more precise of late. Social metrics such as engagement, conversion and reach all point to a new level of science when it comes to your social media activity.
It is no longer about broadcasting your message, but instead finding ways to engage with your audience and turn them into customers. Including the customer in that social content is key to gaining their approval. According to a recent Harvard Business Review article, today’s digital CMO has “more opportunities to develop compelling and relevant brand identities by including your customers in the narrative creation process right from the start.” Make the customer part of your story, and your social media program will immediately see the benefits.
Mobile payment and mobile coupons will grow in importance
Besides being communication devices, gaming platforms, and cameras, mobile phones are now being used as tools for payments and coupons. It’s more than a gimmick: Consumers like to use mobile payments, and according to a recent report, the number of mobile coupon users will double over the next five years, ballooning to 1.05 billion in 2019.
Need for Quality Content
This is a “forever” element of any age and time. Content without quality is utterly useless for marketing. Well, grammar and other spelling errors is an absolute no. The better the content the better your marketing results. Compelling and well crafted content copies are the foundation of any marketing and will continue to be so in 2015 and in the future too.
Other than these, Marketing tools and Analysis tools will also be improved. To be able to analyze your progress and help your plan better for the future, there will be a host of internet marketing tools that will help you get there.
Add Credible Links
Last but not least, look for ways to add rich, relevant links back to your website. This means that junky sites like article submission or blog posting sites should no longer be part of your strategy. Instead, you want to look for credible guest blogging opportunities and other credible PR opportunities.
If you are wondering if online PR submission is still worthwhile, I would say yes. However, you need to change your approach to a more conversational tone and watch your formatting. In other words, don’t pack your press release full of keywords and have the anchor text go to an irrelevant link on your website. Your press releases and links need to be newsworthy and helpful. You should also pay more attention to the authority of the PR site you are using.
Internet Marketing trends change, techniques and tricks change too. But staying abreast with the current trends will help you better align your strategies for the future.