Having a website is a great way to provide information to your customers, but if you want to maintain a dialogue with your customers, you should make sure to integrate social media in a way that complements the rest of the content on your website. People love sharing ideas with each other and with the businesses they support, and social media serves this exact purpose. Here are some ways to boost social engagement for your website.
Embed a Twitter Feed
If you have a Twitter for your business, it is a great idea to embed your Twitter feed right onto the side panel of your website so that customers will see frequent and real-time updates from you, which will make them feel more connected to your business. Tweet at peak times of customer activity so your Twitter will get as much exposure as possible.
Include Social Media Widgets
You have a website, but your customers may not know that you have an active presence online in other places like Facebook, Twitter, LinkedIn, Instagram or SlideShare. Embed widgets onto your site in a place where your customers can see them and easily click on them to be directed to your other social media platforms in a new tab. Customers will then return to your website again and again, because it will provide them with access to all of your social media platforms in one convenient place.
Maintain a Blog
When you keep a blog on your website, it gives customers a chance to read about who you and your employees are. A blog is a great way to give customers a behind-the-scenes look at the workings of your business, including pictures and videos, and let them know about company events you will be hosting or attending. Customers like to feel included in the operation of your business, since they are investing their money and energy to buy and use your product to support your business. Encouraging readers to leave comments will assure them that their voices are being heard, especially when you reply to those comments directly or address them in future posts.
Make Sure Your Website is Optimized for Mobile Devices
People use their smartphones and tablets constantly, both at home and on the go. If your website is designed to be compatible with mobile usage, your social engagement will increase, because people will be accessing your website more often, accessing your social media through the website, then engaging with that social media. No one wants to scroll up, down, left, and right, or zoom in to tap tiny links, just to navigate a website on their tiny cell phone screen. If you make it as easy as possible for customers to use your website on their computer, smartphone or tablet, they will feel more comfortable engaging with your content and will also respect you for being technologically savvy.
Make the Most of Your Online Presence
There are so many ways to share information with your customers and give them a chance to provide feedback or share ideas with each other. Let your website shine as the main hub for all social engagement opportunities, and your online presence will bring you customer loyalty as well as profit for your business.
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