---
title: "TMO's SEA Supplement eCommerce Insights at Hi & Fi Asia-China '26"
date: 2026-06-17T02:16:02Z
modified: 2026-06-17T04:59:34Z
permalink: "https://www.tmogroup.asia/insights/innovative-ingredients-seminar-2026/"
type: post
status: publish
excerpt: ""
wpid: 91288
categories:
  - Health & Beauty
  - News
  - South East Asia
tags:
  - Health & Beauty
  - News
  - South East Asia
  - Health supplements
featured_image: "https://www.tmogroup.asia/wp-content/uploads/2026/06/cover-innovative-ingredients-seminar-2026.png"
author: TMO Group
timestamp: 2026-06-17T04:59:34Z
---

TMO Group attended the **2026 Innovative Ingredients Seminar**, held on 16 June 2026 during **Hi & Fi Asia-China 2026** at the National Exhibition and Convention Center (Shanghai). Organized by the **Health Products Association (HPA)** and **Sinoexpo Informa Markets**, the seminar brought together companies and experts from the food, health, and nutrition industries to discuss innovative ingredients, product applications, and emerging market opportunities.

## **The Southeast Asian Dietary Supplement Market**

![](https://www.tmogroup.asia/wp-content/uploads/2026/06/innovative-ingredients-seminar-2026-1024x683.jpg)

_TMO Business Director Jing Zhou shared insights for Health product brands entering SEA._**Jing Zhou**, Business Director at TMO Group, delivered a presentation titled **“The Southeast Asian Dietary Supplement Market: Size, Landscape and Growth Secrets.”** The session drew on full-year 2025 Shopee marketplace data and covered six major Southeast Asian eCommerce markets: Singapore, Vietnam, Thailand, the Philippines, Malaysia, and Indonesia.

The presentation analyzed overall market size, category structure, seasonal sales patterns, consumer behavior, and country-level opportunities across the dietary supplement sector:

 ![](https://www.tmogroup.asia/wp-content/uploads/edd/2026/03/bg-1024x640.png) [ 2025 Southeast Asia Food Supplement Market White Paper

 ](https://www.tmogroup.asia/downloads/sea-food-supplement-market-white-paper-2025/) [Read more](https://www.tmogroup.asia/downloads/sea-food-supplement-market-white-paper-2025/)       

 

 

 

## TMO’s Southeast Asia Supplement Market Analysis

According to TMO’s analysis, the Southeast Asian dietary supplement market reached **US$2.532 billion in 2025**, with Thailand leading the region at **27.4%** market share. The General Health category accounted for **52%** of the market, while Beauty Supplements represented **18.1%** and remained one of the fastest-growing segments. Seasonally, Q2 was the strongest quarter, contributing approximately **30%** of annual revenue.

Looking ahead to 2026, TMO projects the market to reach **US$3.0–3.2 billion**, supported by continued demand for preventive health, beauty-from-within, weight management, and sports nutrition products. Vietnam is expected to record the fastest growth among the six markets.

![](https://www.tmogroup.asia/wp-content/uploads/2026/06/innovative-ingredients-seminar-2026-tmo-whitepaper-1024x576.png)

_2025 Southeast Asia Food Supplement Market White Paper by TMO_## Industry Discussions on Functional Ingredients and Health Innovation

Other seminar sessions covered multifunctional small molecule citrus pectin, mulberry leaf extract and GLP-1-related applications, and sulforaphane ingredients derived from broccoli. Together, the presentations reflected strong industry interest in functional ingredients, health food innovation, and data-backed market expansion strategies.

## Supporting Health & Beauty Brands with Data-Backed Market Insights

By sharing insights based on real marketplace data, TMO provided raw material suppliers, supplement brands, and investors with a clearer view of Southeast Asia’s online health consumption market. The session also reflected TMO’s continued work in eCommerce data research, market entry strategy, and digital growth for health and beauty brands in Asia.

**Download the presentation content:**

 ![](https://www.tmogroup.asia/wp-content/uploads/edd/2026/03/bg-1024x640.png) [ 2025 Southeast Asia Food Supplement Market White Paper

 ](https://www.tmogroup.asia/downloads/sea-food-supplement-market-white-paper-2025/) [Read more](https://www.tmogroup.asia/downloads/sea-food-supplement-market-white-paper-2025/)

## Topics

**Categories:** [Health & Beauty](https://www.tmogroup.asia/wp-content/uploads/wp-mfa-exports/taxonomy/category/health-beauty.md), [News](https://www.tmogroup.asia/wp-content/uploads/wp-mfa-exports/taxonomy/category/news.md), [South East Asia](https://www.tmogroup.asia/wp-content/uploads/wp-mfa-exports/taxonomy/category/sea.md)

**Tags:** [Health supplements](https://www.tmogroup.asia/wp-content/uploads/wp-mfa-exports/taxonomy/post_tag/health-supplements.md)