TMO Group shared eCommerce data insights at 2023 Functional Food Conference

TMO GroupSeptember 12, 2023
TMO Group shared eCommerce data insights at 2023 Functional Food Conference

Research data released by Tmall shows that functional food is expected to reach a market size of 500 billion yuan in the next few years. In light of this, the "2023 Functional Food Industry Conference" hosted by Foodmate was held in Shanghai from September 6 to 9. With the theme of "Technological Innovation Based on Scientific Evidence ", this conference builds a platform for knowledge sharing and cooperation within the functional food industry.

2023 Functional Food Industry Conference

TMO Group not only participated in the conference as an eCommerce solution and data provider, but also contributed to the co-authoring of the newly released "2023 Functional Food Industry White Paper" and "2023 Probiotics Industry White Paper". In the 2 releases, TMO analyzed sales data from popular eCommerce platforms in China and Southeast Asia (Taobao, Tmall, and Shopee & Lazada).

2023 Functional Food Industry White Paper and 2023 Probiotics Industry White Papernce

In addition, Jing Zhou, Business Director of TMO Group,  shared the latest overseas health supplement eCommerce market trends as a guest speaker on September 8th. Her presentation focused on eCommerce data insights in the Chinese and Southeast Asian markets, analysis of best-selling categories and in the health supplement sector, as well as popular product functions and ingredients. For the latest sales data analysis, go download our China Health Supplements Market Data Pack!

The 2023 Functional Food Industry Conference invited over 30 industry experts to share about more than 20 hot topics. Other guest speakers included Vice Dean Xu Yajun from Peking University School of Public Health, Director of Research and Development Hu Ruibiao from H&H Group, Innovative Research Scientist Sun Wei from By-Health Nutrition and Health Research Institute, and Head of Investment Fund Gao Hang from Mengniu.

In addition to TMO Group's presentation, the conference featured topics such as innovative research and compliance management in sports nutrition, biotechnology-enabled research and application of functional foods, best practices in product development and scientific evidence for probiotic products, and a regulatory perspective on the high-quality development of health foods. Attendees found the sessions to be highly informative and gained valuable insights in their respective fields of interest.

Jing Zhou’s presentation showcased the performance of overseas health supplement products on eCommerce platforms in China and Southeast Asia. TMO provided valuable insights into practical aspects such as high potential products, ingredient lists for popular brands, performance during promotions, key product keywords, and consumer behavior insights. 

In regards to the Southeast Asian eCommerce market, Jing Zhou presented the audience with insights into the trending sales patterns of health supplements products in various Southeast Asian countries. These are based on recent sales data from Shopee and Lazada collected by TMO's data intelligence team. She also highlighted the significant potential of Southeast Asia as a destination for brands looking to expand internationally.

TMO has served numerous international brands such as Swisse and Sanofi, providing eCommerce entry strategy and customized data services for the Southeast Asia markets. Our wealth of eCommerce market data and industry insights focuses on the health and beauty sectors. If you have any related needs, please feel free to contact us!

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