People say that Direct Email Marketing is dying, but the truth is the opposite. In China, Direct Email Marketing ROI beats SEO and SNS.
According to a research done by Ipsos-Reid, several conclusions worth consideration:
1) Email is still an active way of communication as 91% of the email recipients are checking email on a daily basis, and 66% of them would purchase when they see the advertising. (email APP is the most frequently visited APP on mobile devices)
2) Email marketing is well received by the clients, 75% of the EDM users are positive about it.
3) ROI is much higher than the total of SEO and SNS. ROI on EDM is 4.16%, on SEO is 2.6% while on SNS is 0.48%.
(Inforgraphic source: Tencent)
Edit by Lily HONG