In China, Direct Email Marketing ROI beats SEO and SNS

TMO Group

People say that Direct Email Marketing is dying, but the truth is the opposite. In China, Direct Email Marketing ROI beats SEO and SNS.

According to a research done by Ipsos-Reid, several conclusions worth consideration:

1) Email is still an active way of communication as 91% of the email recipients are checking email on a daily basis, and 66% of them would purchase when they see the advertising. (email APP is the most frequently visited APP on mobile devices)

2) Email marketing is well received by the clients, 75% of the EDM users are positive about it.

3) ROI is much higher than the total of SEO and SNS. ROI on EDM is 4.16%, on SEO is 2.6% while on SNS is 0.48%.
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(Inforgraphic source: Tencent)

Edit by Lily HONG

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