Big brands occupy a dominant position in the market. They have established their market share, and to be able to utilize it. They have rich experience, deep reserve of talents and far-reaching influence. All this will be enough to scare off any aspiring and young startups.
But in the field of brand competition, or a kind to be able to compete with the big brands, even a way to win and defeat the big brands, it just needs a little unconventional thinking. That means, It requires you to consider the young group. Actually, Brand loyalty originated in people’s young stage. In order to take the lead in brand competition, some tips below can help you to improver young users brand loyalty.
1 Have a common topic
When I was young, I had long hair, I chat surrounding Pearl Jam band, “the breakfast club ” and so on. All these things can inspire our interested. In order to let me know your brands, you must have a common topic with me.
The same is true of today. In order to establish a connection with your young audience, your brand needs to show that you can understand what they think and what they need. Until you do so, your company will be able to in the lead.
2 Synchronization with youngers
The younger generation is a group with mobile and social. If you want to contact with them, you must have the same characters with them. Although television is still a strong and widespread advertising medium, it is being replaced by streaming media and VOD service.
Many social media sites are in the emerging every year, and young people are in an attempt to establish their independent status. They tried to become a peer leader (which is why Facebook has become the “elderly” network). Your business must be flexible, smart and willing to make the effort to follow the trend.
3 Do not take it for granted
There is no doubt that now young people have more knowledge than a few generations past. Every day they can get in touch with a large amount of news from different source. Don’t take it for granted that you can know what they want or be able to influence their thinking. We should meet their changeable needs and adjust our business strategy frequently.
4 Produce real good products
Whatever way you get youngers brand loyalty, you still need to produce remarkable products and provide a good user experience. Once you start perfunctory, your audience will leave.
For example, Apple’s mobile phone or tablets usually be the first choice for youngers. That also makes it become one of the valuable brands. To be honest, the mainly reason is because of their products quality.
5 Don’t impose on others what yourself don’t desire
If you are not sure how to do get in touch with youngers, then you only need to take some time to look back on your most vulnerable teenargers time. You can ask yourself some questions such as what kind of brand you are looking for? What prompted you to buy a certain brand products rather than others? Whatever the reason, all young users prefer to be treated as same as their expectation.
In order to compete with the big brands, please remember that you don’t need and should not try to compete with them in the same scope. Big brands are often trapped in a routine, habits and ideas. They are gloriously obtuse about new market trends. As a result, we still have big opportunities to win their hearts. Do not forget that the chance always leaves for the people who is prepared.
TMO Group is an eCommerce developer with offices in Amsterdam, Shanghai and Hong Kong which service medium & large enterprises with cutting-edge solutions on eCommerce, O2O, Mobile, Smart Glass and Cloud value-added services. Contact us to start your business!