How to be customer obsessed with email marketing

TMO Group

Here is what customers want from any brand  or company they do business with when doing email marketing, and some considerations for each:

TO BELONG

Example: initiating a sense of belonging, such as utilizing a “welcome” program

Welcome emails

Compared to basic promotional emails, “Welcome” emails generate:

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TO BE KNOWN

Example: treating customers as individuals by employing more layers of relevance

✔  Subject lines with the subscriber’s name have  58% higher unique open rates than those without

✔  Dynamically showing products doubles transaction rates and revenue per email  in abandoned cart,  browse and ratings and reviews emails

✔  When sent the same  o er as other bulk promotions, friends and family emails had 3X the transaction rates

TO FEEL SPECIAL

Example: rewarding customers for their advocacy and continued engagement with your brand loyalty emails.

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✔  Emails targeted to current loyalty program members have:

✔  Reward arrival emails have 5x the open rate  and 15x the transaction rate of other loyalty mailings

TO BE TREATED WELL

Example: offering assistance through customer service links, and sending out “Thank you ” emails

✔  Shipping confirmations that said  ‘thank you’ had more  than 60% higher

click and transaction rates than those without

✔  ‘Thank you for purchase’ bulk emails have 7x the open rate, 6x the click rate  and 13x the transaction rate  of promotional emails

✔  ‘Thank you for purchase’ has more  than double the transaction rate of ‘we appreciate your  order’ (0.7% compared to 0.3%)

TMO Solution for Email Marketing

To know more about email campain sending, please find our solution for email marketing.

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