How To Get More Organic Traffic To Your Website

TMO Group TMO Group

If anyone tries to tell you building organic traffic is easy, don’t listen to them. If you’re looking for a quick fix, I’m afraid you’re not going to find it here. Building organic traffic is the hardest work you’ll ever put in to your website. With that being said, it’s also the greatest investment of time and effort you can make.

In the days of Facebook promoted posts and Google AdWords, the instant gratification of shelling out a few bucks for immediate traffic is highly appealing. But it’s not sustainable. You’ll get traffic now, but what happens when you stop paying? Will your content ever be found again?Organic traffic means the content you put on your website today will drive traffic tomorrow, next month, next year, and probably even several years from now. That’s why it’s worth the effort. You don’t see that kind of ROI from paid traffic.When it comes to getting more organic traffic there are good ways and there are better ways. There are also some downright awful ways that should be avoided at all costs. I will touch on all of these in more detail. If you’re ready to put the work in and increase your organic traffic the right way, these are the things you need to start doing.

Why is this so?

The reason is simple: Google spider doesn’t have eyes or intellect to determine which site/page appears in Google search results. Instead, the spider follows whatever happens at your website. If you like, you can regard Google spider as a blind man that needs a guide.

It was of recent that Google started implementing manual review of website, especially the top websites that are obvious and oftentimes news portal sites. When it comes to Google and ranking your content pages, you should realize that what happens in-house is much more important than what happens outside.

I’ll explain what that means…

After choosing the keyword you want to write content on and also build a website about, the next step is to “study your market.” To me, market research/study is quite different and much more powerful than keyword research.

Keyword research is just a part of the entire market study. So don’t stop there or exalt it as the ultimate for building a profitable online business.

You’ve to answer questions clearly

If your website is focused on answering question from your target audience, you’d always escape penalty. Because naturally, we’re beings of questions and answers. In the Stone Age period, it was questions that caused man to start creating and bringing new ideas into existence. Questions such as: why are we naked? Why should we stay in Bushes and eat just Frogs and leaves?

When questions arise and you challenge yourself to answering them, you’re positioning your website as the authoritative voice in that market. Google is desperately looking for websites that are solely based on “listening and doing” what the target audience demands.

The truth of the matter is that if you’ve a website that’s not making money, it could be possible that you’ve not been really helping others. You’ve not been solving problems and most importantly, you didn’t answer the questions people are throwing at you in your field.

Create The Best Content You Possibly Can

Creating content for the sake of creating content, because you heard publishing regular articles is good for SEO, won’t get you very far. It fact it may even cause a lot of damage to your reputation.Your website is a representation of your business. In a lot of cases it’s the first impression a potential customer may have of your business.

Just as you wouldn’t deliver a sub-par product or service you shouldn’t be publishing low quality blog posts. It’s not unreasonable to suggest you should write the best content you possibly can every time you publish something.

Optimize your pages more than the content

This is important. You should always optimize your pages better than the content itself. No, the content must be valuable, but your URL, title and description are of greater concern. Search spiders don’t rank content; they ONLY rank the page where the content appears.

This also means you should pay adequate attention to content pages you’re linking to, how diversified your anchor texts are on such pages. If you search for anything in Google right now, you’re not going to see content, but pages you can click through to read the content.


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