South East Asia. eCommerce sales estimates. July 2022 datapack
We continue publishing “eCommerce sales estimates”, the latest analytical product of TMO group. Starting from this month we are adding data about another pillar of eCommerce in South East Asia: Lazada.
Now the datapack contains, among other things, monthly number of SKUs, sales volumes and revenue for all major product groups, sold on Lazada and Shopee. We aim to release a datapack each month, and this issue is for July 2022.
Why South East Asia?
Countries of South East Asia are among fastest growing economies globally. One of the crucial drivers of this phenomenal growth is the development of eCommerce. The online sales in this part of the world is the highest growing in the world. Yet, experts view current development only as an “opening act” predicting the continuation of the trend for years to come.
South East Asia, and especially its online market is the place to be if you want to be a part of this meteoric rise.
In our new data pack series we look into main marketplaces that dominate the South East Asia online market. First one in the series is Shopee. Established in 2014, Shopee started from being an underdog, only to challenge market leader Lazada a few years laters. At the turn of the decade, Shopee finally snatched the title of the biggest marketplace in the region – and continues to wear this badge of honor to this day.
Lazada remains an indispensable player on the South East Asia eCommerce scene. Founded a decade ago, it has grown to be number one in only a few short years, passing the crown to Shopee only a few years ago. When it comes to online shopping, it is a household name across the whole region.
What is in this datapack
In the datapack we provide our estimates of the Shopee and Lazada sales in July 2022 (separate file for each platform). Estimates are broken down by country (Malaysia, Indonesia, Singapore, Vietnam, Thailand, Philippines), by product categories. We provide such numbers as total SKUs with sales, number of sales, revenue (both in local currency and in USD), distribution of sales by the price range of items. Where relevant, we show internal categories of product groups.