South East Asia

Countries of South East Asia are among fastest growing economies globally. One of the crucial drivers of this phenomenal growth is the development of eCommerce. The online sales in this part of the world is the highest growing in the world. Yet, experts view current development only as an “opening act” predicting the continuation of the trend for years to come.

South East Asia, and especially its online market is the place to be if you want to be a part of this meteoric rise.

Shopee

In our new data pack series we look into main marketplaces that dominate the South East Asia online market. First one in the series is Shopee. Established in 2014, Shopee started from being an underdog, only to challenge market leader Lazada a few years laters.

At the turn of the decade, Shopee finally snatched the title of the biggest marketplace in the region – and continues to wear this badge of honor to this day.

What is in this datapack

In the datapack we provide our estimates of the Shopee sales in June 2022. Estimates are broken down by country (Malaysia, Indonesia, Singapore, Vietnam, Thailand, Philippines), by product categories. We provide such numbers as total SKUs with sales, number of sales, revenue (both in local currency and in USD), distribution of sales by the price range of items. Where relevant, we show internal categories of product groups.