China Health Supplements Market Data Pack June 2020
Each month, TMO compiles data from Alibaba’s family of eCommerce platforms (including Taobao, Tmall, Tmall Global, and Tmall Supermarket) regarding sales of Health Supplements both domestically and across borders. This data is presented in a form that’s easier for English-speaking overseas companies and individuals to approach, with an array of charts and tables as well as translated terms. The specially expanded June edition covers top brand performance around the popular June 18th sales holiday.
June has in recent years seen sales spikes across product categories, as the June 18th sales period has grown in popularity. Sales in fact often begin as early as June 1st, with brands jostling to be the first to tap into their consumers’ wallets. This June edition of the Data Pack therefore goes a little further in depth on leading brands and the June sales holiday in general.
The CoViD-19 pandemic of early 2020 resulted in a surge in interest in the health products market in China. Strengthening your immune system became a highly sought after quality in health and food supplements. Consequently we saw a considerable spike in sales growth for vitamin and dietary supplements, a simultaneous explosion in health supplement sales online and off, and health products like Vitamin C flying off shelves in pharmacies. In general, it has been a period of strong sales for the market sector.
On the other hand, even without the influence of the pandemic, experts had expected early 2020 to be a strong time for health supplements. This was because of more transparent regulations and stricter supervision being introduced in 2019, which was widely found to reassure customers about product safety and reliability.
China’s health supplements industry is still in its infancy compared to other developed countries, with a penetration rate of just 20% (compared to the US’s 70%). This means that the Chinese market for health supplements has incredible room for growth. For now, dietary supplements and immune system enhancers are witnessing the biggest increase in consumer demand.
At the same time, in 2018 the 40-60 year old demographic grew to make up 35% of all Chinese health supplements buyers, while the 60+ age-band fell to 42%. Channel development has been rapid, with China’s online channels already commanding a greater share of the market than these have managed in many developed countries. Due to “blue hat” health product certification restrictions, online channels have become the most important sales channel for foreign brands, which dominate on them. Additionally, competition on online sales channels tends to be a great deal fairer and more transparent than other channels.
Who are these data packs intended for?
These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas Health Supplements companies, or entities or individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive Health Supplements market.
This data pack includes:
- Last month’s best-selling products
- Sub-category market share
- Market share by price range
- Top search keywords
- Most popular brands
- Best-selling product characteristics
- Best-selling products in each sub-category
- Best-selling products for each top brand
Download this month’s data pack today!
As well as our monthly data packs, we also put together a comprehensive guide to the Health Supplements industry in China, updated annually and available absolutely free right here.