After the Double 11 extravaganza, the overall sales performance of the e-commerce market in December will inevitably decline, and the overseas health supplement industry is no exception. But at the same time, affected by the circular on further optimizing the COVID-19 response in China, the demand for immunity-enhancing supplements and other related health care products surged. In this situation, we found some highlights of categories, products and brands.

To learn more, please download our monthly data pack for December 2022!

December 2022 highlights

  • Endocrine supplements are gaining popularity. Their market share increased from 8.7% in September to 19.9% in December, surpassing beauty and nutrition supplements (16.6%), making endocrine supplements the most popular category. Leading brand among producers of endocrine products is Funrich, accounting for about one-third of the market share. In terms of subcategories inside of endocrine supplements, blood sugar control has the biggest share, 53%.
  • DHA algae oil products are gradually becoming popular among the consumers. DHA, one of the Omega-3 unsaturated fatty acids, often known as “brain gold”, is claimed to strengthen the brain, stimulate visual and intellectual growth. Three of the top five products in December are DHA algal oil products. Among those, the most popular are DHA capsules from Reaps.
  • Immunity boosting supplements, such as vitamin C, are selling like hotcakes. Vitamin C sales increased 581.6% year-on-year and 268.5% month-on-month. Sharp increase in consumer demand for vitamin C and other health care products can be linked to the Chinese government releasing a circular on further optimizing the COVID-19 response. According to experts, an appropriate amount of vitamin C intake can boost human immunity.
  • Lung health supplements show enormous potential. The most popular product of respiratory nutrition supplements has quercetin as a main ingredient, a popular component for many lung health products. In December, quercetin products sales climbed by 82% year on year and 89% month on month, its market share increased from 0.3% a year ago to 3% today. As domestic epidemic control is gradually relaxed, lung health supplements are posed to gain customers’ attention in the coming months.

This data pack includes:

  • Analysis of the month’s trends and biggest winners
  • The month’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Most popular brands
  • Brand price distribution
  • Best-selling product characteristics

And more!

Who are these data packs intended for?

These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas health supplements companies, or entities and individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive health supplements market.

For more information, download this month’s data pack today!

As well as our monthly data packs, we also put together a comprehensive guide to the health supplements industry in China, updated annually and available absolutely free right here.

Data upgrade notification:

In order to bring better content to readers, starting from the monthly Datapack in March 2022, TMO has optimized and adjusted the data collection methods used in the report. You will see that while the overall market structure remains unchanged, the sales data have increased to varying degrees compared with previous data packs. This is due to the higher frequency and larger volume of data collection, which effectively improves the aggregated results for the following fields:

  • StoresData of more stores has been collected, including new and removed stores within a month.
  • Online SKUsData of more SKUs has been collected, including new products and products removed from the shelves within a month.
  • Sales VolumeDue to the collection of more SKU information (including products on and off the shelves within a month), the monthly sales volume data has increased significantly.
  • Sales RevenueDue to the increase in the number of SKUs and sales volumes, the data of monthly sales revenue has increased significantly; thanks to the higher frequency of collection, the price fluctuations during various promotional activities are fully considered (the price that can be reflected on the product page), which makes the sales revenue more accurate.

*Explanation of data deviations:

Although we have used the optimized collection method, there will still be some data deviations:

  • Accuracy of sales volume: Since the collection is affected by the rapid removal of some products, the sales volume can still be slightly lower than the actual situation.
  • Accuracy of sales revenue: The prices collected by multiple products may not reflect the actual average transaction price of the products; information such as platform discounts and store coupons cannot be collected on the public product page.

The overall data accuracy is 90%, and some brands may have large deviations. Please be cautious when using the data.

Want to learn more? Come to download our premium version!

Starting from November 2021’s monthly report, TMO has launched a new upgraded premium version, and more valuable additional content is waiting for you to unlock! The paid premium monthly report contains richer industry information. In addition, source data excel sheets with comprehensive industry information are attached for your reference:

Additional report content:

  • Detailed sub-category market information

    Want to dive into the market size and structure of the 22 sub-categories? Curious about their price distribution and top products? If you want to explore which categories have the most market potential, please download and check it out!

Report source data (Excel sheets):

We provide you with 50+ data sheets, detailed information of 22 sub-categories in total, and each sub-category contains information for up to 100 products.

The source data covers all of the industry key metrics, including:

  • Sales Revenue & Volume: for the whole market and each sub-category, also the data over time
  • Stores and Brands information: including list of top stores and brands with comprehensive data
  • Top SKUs details: covers the details of monthly top products and fast-growing products as well as top SKUs for each sub-category, including product related links with which you can check the products directly.
  • Product Price Range: for the whole market and each sub-category

There are also other valuable data waiting for you to explore, such as : product pre-sale data, product reviews, store followers, etc.

If you are interested in the content above, click here to download the PREMIUM report!