After the Double 11 extravaganza, consumers’ shopping enthusiasm has dropped sharply. The overall sales performance of the e-commerce market inevitably declined, and the health supplement industry was no exception. However, with the promotional activities launched for Double 12, quite a lot of consumers continued to purchase online, so the sales in December were still above the annual average and the data shall still be very valuable. After processing and analyzing the sales data in December, we found that there are many highlights in the top-selling products, brand performance, and sub-categories. If you want to learn more information in detail, come to download our December data pack right now!

December 2021 highlights

  • Swisse‘s sales performance in December was still outstanding, ranking first among all brands, and its products took all the five places of top products by sales volumes. On the contrary, Move Free experienced a sharp drop in sales after consumers placing orders and stockpiling during Double Eleven, with its brand sales revenue falling from the second place in November to the fifth place in December. Correspondingly, the market share of the bone and joint sub-category also declined significantly in December.

  • The sales revenue champion in December is Fitline’s three-in-one product set. The German brand is committed to high-quality cellular energy medicine. Its nano-nutrient powder products are said to resist free radicals, activate cells, supply cellular energy, metabolize acidic substances, and excrete toxins from the body. Among the top five best-selling products, the US brand Reaps occupies three places on the list and thus is also a brand worthy of continued attention.

  • According to multi-dimensional data, the sales performance of male health products in December was very impressive. From a brand perspective, Reaps’ male products sell well, and Esmond’s monthly sales rank third among all brands. From the perspective of sub-categories, the sales performance of endocrine products is gratifying, ranking sixth in all sub-categories, and the top five products are all male health products.

  • Respiratory nutrient supplements is a new sub-category that appeared in December. Its main product is lung health products that are rich in quercetin. In the perception of most consumers, the main ways to nourish the lungs are still foods and medications. However, with the emergence of the epidemic in 2020, people are paying more and more attention to the lung health. Therefore, the market for lung health supplements has considerable potential, and its future development is worthy of attention.

Why premium version?

Starting from November’s monthly report, TMO has launched a new upgraded premium version, and more valuable additional content is waiting for you to unlock! The paid premium monthly report contains richer industry information. In addition, source data excel sheets with comprehensive industry information are attached for your reference:

Additional report content:

  • Detailed sub-category market information

    Want to dive into the market size and structure of the 21 sub-categories? Curious about their price distribution and top products? If you want to explore which categories have the most market potential, please download and check it out!

Report source data (Excel sheets):

We provide you with 57 data sheets, detailed information of 21 sub-categories in total, and each sub-category contains information for up to 2000 products.

The source data covers all of the industry key metrics, including:

  • Sales Revenue & Volume: for the whole market and each sub-category, also the data over time
  • Stores and Brands information: including list of top stores and brands with comprehensive data
  • Top SKUs details: covers the details of monthly top products and fast-growing products as well as top SKUs for each sub-category, including product related links with which you can check the products directly.
  • Product Price Range: for the whole market and each sub-category

There are also other valuable data waiting for you to explore, such as : product pre-sale data, product reviews, store followers, etc.

Of course, if you are still hesitated for the paid version, you can also click here to check the FREE report! Otherwise, you can also choose to download our October report for free as content reference.

This data pack includes:

  • Analysis of the month’s trends and biggest winners
  • The month’s best-selling products
  • Sub-category market share
  • Market share by price range
  • Top search keywords
  • Most popular brands
  • Best-selling product characteristics
  • Detailed sub-category market information (* Premium version only)

And more!

Who are these data packs intended for?

These data packs are designed to assist researchers, data analysts, product development professionals, business decision makers, and anyone involved in strategic planning at overseas health supplements companies, or entities and individuals interested in this area. By keeping up with each month’s shifts in sales and consumer behavior, such experts can get a more firm grip on the trends and shifting attitudes in China’s growing and increasingly competitive health supplements market.

For more information, download this month’s data pack today!

As well as our monthly data packs, we also put together a comprehensive guide to the health supplements industry in China, updated annually and available absolutely free right here.