WeChat Store Setup: The Basics to Building a WeChat Store

TMO Group
A unique feature of Chinese eCommerce is its connection with social media. Therefore, opening a WeChat Store could enable business to successfully sell to Chinese consumers. For that reason, this fourth article in our series “2018 China eCommerce Insights” will… Read more

Utilizing WeChat to Lift Your Business in 2018

TMO Group
On Wednesday April 11, 2018, we presented our insights into WeChat eCommerce in cooperation with Westwin during our event “Utilizing WeChat to Lift Your Business in 2018”. In 2018 more and more retailers are riding the WeChat eCommerce wave. But… Read more

Event: Utilizing WeChat to Lift Your Business in 2018

TMO Group
A unique feature of Chinese eCommerce is its connection with social media. The biggest advantage of using these unique social media applications, such as WeChat, is that companies can both sell to, and, engage with their customers and followers on… Read more

Why not choosing the WeChat Store SaaS Platform?

TMO Group
According to the “Insight on the Rise of Online Consumption and Content in China 2017” by iResearch, WeChat store accounted for a 39.4% of the overall online retail channel in 2017. During 2012 – 2017, the percentage growth of the… Read more

Luxury eCommerce in China: the upcoming WeChat store?

TMO Group
WeChat and mobile eCommerce is the prevalence in China. An inevitable truth is that younger generations are more likely to purchase their first luxury goods online rather than visiting offline stores. As predicted by different reports, luxury sector is facing… Read more

Improve your conversion rate from WeChat ecommerce like a pro

Jing Zhou
Let’s take a look at China’s e-commerce ecosystem where we see WeChat’s e-commerce is gaining enormous attention from more and more brands. Many of the brands’ public accounts have accumulated a big chunk of internet traffic and have built extremely… Read more

Are WeChat Mini Programs the New Traffic Source?

Jing Zhou
In the past half year, WeChat mini programs gradually faded away from the center of public attention into insignificance. However, recently the WeChat mini program team released a series of updates of mini programs on a regular basis: On May… Read more

Are WeChat Mini Programs Going to Boost WeChat eCommerce?

Jing Zhou
The WeChat public platform is a powerful place to showcase your products/services and more importantly, for brand image shaping, communicating with fans and promoting WeChat eCommerce shops. However, for the present, the commercial ecosystem of WeChat public accounts is facing… Read more