7 Essential New Retail Mini-Program Features

Thomas Price

New Retail mini-programs (or ‘applets’) have become the standard among major retail brands. Official reports from WeChat say that in 2018, retail Mini-Programs served users 200 million times. The same year, more than 1500 online supermarkets were launched. According to statistics published by Aladdin, retail Mini-Programs account for 21% of the top 200. As they …

Three Simple Steps to Succeed in China’s New Retail Era

Thomas Price

Over the past few years, the boundaries between online and offline sales have blurred. As the Internet and the Internet of Things (IoT) have become ubiquitous in China, a new era has begun. The era of New Retail. In the second half of 2019, the ‘Wild West’ period of the New Retail era is coming …

ByteDance Mini-Program: eCommerce Applet Development & Strategy

Thomas Price

ByteDance has entered the Mini-Program later than Baidu and Alipay (and certainly later than applet pioneer WeChat, who kicked off the craze). However, by launching Mini-Programs on its two hugely popular apps, Douyin (TikTok outside of China) and news and article platform Toutiao, ByteDance is standing as a real contender in the Mini-Program sphere. These …

Mini-Programs and Brand eCommerce: The Perfect Match?

Thomas Price

Previously an eCommerce trend in China had been marketplace centralization, with the domination of T-Mall and its associated brands. Now, however, we are seeing the space becoming increasingly decentralized, as social media selling takes hold. This is especially true with the advent of Mini-Programs, which can integrate online store-based selling into the social media apps …

China’s Mini-Program War: Will One Unseat WeChat?

Thomas Price

WeChat may have pioneered them, but today several other apps have stepped up to do battle for the title of Mini-Program king. Bytedance (parent to video app sensation TikTok/Douyin), Alipay, Tencent QQ, and Baidu are among the major players that have rushed to launch their own Mini-Programs and incorporate them into the core of their …

WeChat’s Mini Program Statistics & Trends: What’s Happening in 2018?

TMO Group

More than 400 million monthly users and an explosive growth of 4.884% in the past year. WeChat mini programs have definitely found their niche to roaring success in the past months. We highlighted strategies and case studies on successful mini program strategies in a previous article. But what is currently happening with mini programs? Is it …

How to be Successful in Multi-Channel eCommerce on the Chinese Market

TMO Group

China’s internet- and mobile phone penetration rates are 92% and 96%. Furthermore, more than 900 million users daily open WeChat. Foreign businesses looking to do cross-border eCommerce in China will first-hand experience that economic and technological development go hand in hand. So how to incorporate WeChat into your multi-channel eCommerce strategy? As the biggest consumer …

WeChat Store Setup: The Basics to Building a WeChat Store

TMO Group

A unique feature of Chinese eCommerce is its connection with social media. Therefore, opening a WeChat Store could enable business to successfully sell to Chinese consumers. For that reason, this fourth article in our series “2018 China eCommerce Insights” will guide you through the basics of WeChat store setup. If you have missed any of …

Utilizing WeChat to Lift Your Business in 2018

TMO Group

On Wednesday April 11, 2018, we presented our insights into WeChat eCommerce in cooperation with Westwin during our event “Utilizing WeChat to Lift Your Business in 2018”. In 2018 more and more retailers are riding the WeChat eCommerce wave. But how much do you really know about WeChat eCommerce? During this event we shared our extensive …

Event: Utilizing WeChat to Lift Your Business in 2018

TMO Group

A unique feature of Chinese eCommerce is its connection with social media. The biggest advantage of using these unique social media applications, such as WeChat, is that companies can both sell to, and, engage with their customers and followers on one overarching platform which is deeply rooted into everyday Chinese lives. In China, product research …