The rising of O2O commerce has shifted the way Chinese consumers shop. Accordingly, a seismic push has taken place on merchant’s end all around China, since mobile payments like WeChat Pay has been more popular than ever. As a result, the POS Terminal in every retail stop is expected to not only handle cash and credit, …
O2O (Online to Offline) means directing online customers to physical offline stores, and it has been one of the hottest buzzwords in China’s eCommerce sector. O2O commerce platforms are mostly set up on mobile. WeChat, the most popular social app in China is pushing hard on O2O Commerce model. Comparing to its competitors, WeChat has some great …
With 10 million official accounts, WeChat is serving its users as a browser for 10 million apps covering their daily lives. As mentioned previously, WeChat service accounts enable businesses to engage with followers by pushing notifications (e.g. sending news or promotions) and offer paid services through their WeChat official accounts. Powered with service account and WeChat …
An application-programming interface (API) is a set of programming instructions and standards for accessing a Web-based software application. Generally, software company releases its API to the public so that other software developers can design products that are powered by its service. Since 2013, WeChat has developed multiple APIs for brands or companies to customize features, interact with their audiences …
Since WeChat is the dominant social platform in China right now, brands/companies have extended their footprints on WeChat. The most common way for business to gain presence and conduct business on WeChat is to open up a WeChat service account. If you plan to develop WeChat eCommerce, this piece will help you understand the basics of …
Comparing with Paypal and Alipay, WeChat pay is still relatively new to users out of China. With the wide acceptance of WeChat the social messaging platform, WeChat Pay has gradually become China’s most popular payment solutions in daily life. We talked about the latest news that WeChat Pay is going overseas and it will benefit cross-border …
Earlier in January, WeChat announced that WeChat Pay is available to overseas vendors. WeChat Pay is an in-app payment that allows WeChat users to pay transactions quickly on their mobile phones. Customized for WeChat users, WeChat pay not only provides a seamless and secure payment experiences to users, but also offers fully optimized O2O business …
For foreign small medium-sized companies (SMEs), “where to grow their cross-border eCommerce in China” has always been a heated topic. As our previous article pointed out [SMEs Entering China eCommerce: 4 Possible Challenges You Will Face], big online marketplaces like Tmall surely look tempting, but multiple challenges are keeping SMEs away. Is there an alternative for a …
TMO Group’s Managing Director, Dominiek Pouwer, spoke to more than 100 audiences at “Digital Marketing in China – Where do I start?” event hosted by Tolmao Group. During the presentation named “Building a Multi-channel strategy through Wechat eCommerce”, Dominiek has shared his insights about how enterprise can boost its cross-border commerce with the lift of …
We have learned that WeChat’s possible next move is an upgraded public account services called “App Account”, and it would be a threat to native apps since it’s more approachable to users in many ways. Currently, Services like food delivery, taxi ordering, movie ticket purchasing have already made their appearance on WeChat public account, and …